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Programmatic digital video ad spend in the U.S. 2013-2021

In 2018, spending on programmatic video advertising in the United States amounted to 23.8 billion U.S. dollars. Expenditures on programmatically traded video ads are expected to almost double, reaching just over 40 billion U.S. dollars by the end of 2021.

Programmatic digital display ads

In order to identify potential online customers quickly and efficiently, programmatic advertising platforms are frequently used by advertisers. Such an ad platform offers buyers and sellers useful data for their campaigns. In addition to programmatic video ad expenditures, programmatic digital display advertising spending in the United States has also been growing steadily since 2013, reaching nearly 50 billion U.S. dollars in 2018. Spending is projected to amount to about 80 billion U.S. dollars in 2021.

Digital advertising formats

In 2018, about a third of all digital ad spending in the United States went to search ads specifically. While this was the largest format in the United States in 2018, social media advertising is expected to surpass search advertising in terms of spending by 2020, reaching some 45 billion U.S. dollars that year.

Programmatic digital video advertising spending in the United States from 2013 to 2021

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Release date

May 2019


United States

Survey time period

2013 to 2018

Special properties

digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes advertising that appears on desktop/laptop computers, mobile phones, tablets and other internet-connected devices; includes advertising that appears before, during or after digital video content in a video player

Supplementary notes

* Forecast.
Figures for periods prior to 2017 come from previous reporting.

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Statistics on "Programmatic advertising"

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