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Programmatic digital video ad spend in the U.S. 2013-2020

Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)

Programmatic digital video ad spend in the U.S. 2013-2020 The graph shows data on the programmatic digital video advertising spending in the United States in from 2013 to 2020. In 2017, the spending amounted to approximately 10.11 billion U.S. dollars and it is forecast to reach 19.26 billion in 2020.
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Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)

Spending in billion U.S. dollars
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Spending in billion U.S. dollars
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The graph shows data on the programmatic digital video advertising spending in the United States in from 2013 to 2020. In 2017, the spending amounted to approximately 10.11 billion U.S. dollars and it is forecast to reach 19.26 billion in 2020.
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Release date
April 2018
Region
United States
Survey time period
2013 to 2017
Special properties
digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes advertising that appears on desktop/laptop computers, mobile phones, tablets and other internet-connected devices; includes advertising that appears before, during or after digital video content in a video player
Supplementary notes
* Forecast.
Figures for periods prior to 2016 come from previous reporting.
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