Programmatic digital video ad spend in the U.S. 2019-2023

Programmatic digital video advertising spending in the United States from 2019 to 2023

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Release date

January 2022


United States

Survey time period

2019 and 2020

Supplementary notes

* Forecast.
Digital display ads transacted and fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology; includes in-stream video such as those appearing before, during or after digital video content in a video player (pre-roll, mid-roll, post-roll video ads) and video overlays; includes social network in-stream video advertising in platforms such as Facebook Watch and Snapchat Shows; includes outstream video such as native, in-feed (including video ads in Facebook's News Feed and Twitter's Promoted Tweets), in-article, in-banner and intersitial video ads; appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices for all formats mentioned.

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