Programmatic digital video ad spend in the U.S. 2013-2021

In 2018, spending on programmatic video advertising in the United States amounted to 23.8 billion U.S. dollars. Expenditures on programmatically traded video ads are expected to almost double, reaching just over 40 billion U.S. dollars by the end of 2021.

Programmatic digital display ads

In order to identify potential online customers quickly and efficiently, programmatic advertising platforms are frequently used by advertisers. Such an ad platform offers buyers and sellers useful data for their campaigns. In addition to programmatic video ad expenditures, programmatic digital display advertising spending in the United States has also been growing steadily since 2013, reaching nearly 50 billion U.S. dollars in 2018. Spending is projected to amount to about 80 billion U.S. dollars in 2021.

Digital advertising formats

In 2018, about a third of all digital ad spending in the United States went to search ads specifically. While this was the largest format in the United States in 2018, social media advertising is expected to surpass search advertising in terms of spending by 2020, reaching some 45 billion U.S. dollars that year.