This statistic presents a ranking of common reasons that influence iPhone owners to download retailers' mobile apps. During the May 2016 survey, 71 percent of respondents stated they did so to earn loyalty or rewards points for downloading the app.
U.S. consumer retail app download reasons 2016
Reasons that influence iPhone owners to download retailers' mobile apps as of May 2016
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Further related statistics
eMarketer. (July 14, 2016). Reasons that influence iPhone owners to download retailers' mobile apps as of May 2016 [Graph]. In Statista. Retrieved December 10, 2019, from https://www.statista.com/statistics/587712/consumer-retail-app-download-reasons-usa/
eMarketer. "Reasons that influence iPhone owners to download retailers' mobile apps as of May 2016." Chart. July 14, 2016. Statista. Accessed December 10, 2019. https://www.statista.com/statistics/587712/consumer-retail-app-download-reasons-usa/
eMarketer. (2016). Reasons that influence iPhone owners to download retailers' mobile apps as of May 2016. Statista. Statista Inc.. Accessed: December 10, 2019. https://www.statista.com/statistics/587712/consumer-retail-app-download-reasons-usa/
eMarketer. "Reasons That Influence Iphone Owners to Download Retailers' Mobile Apps as of May 2016." Statista, Statista Inc., 14 Jul 2016, https://www.statista.com/statistics/587712/consumer-retail-app-download-reasons-usa/
eMarketer, Reasons that influence iPhone owners to download retailers' mobile apps as of May 2016 Statista, https://www.statista.com/statistics/587712/consumer-retail-app-download-reasons-usa/ (last visited December 10, 2019)