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U.S. consumer retail app download reasons 2016

Published by Statista Research Department, Jul 14, 2016
This statistic presents a ranking of common reasons that influence iPhone owners to download retailers' mobile apps. During the May 2016 survey, 71 percent of respondents stated they did so to earn loyalty or rewards points for downloading the app.

Reasons that influence iPhone owners to download retailers' mobile apps as of May 2016

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Release date

July 2016

Region

United States

Survey time period

May 2016

Number of respondents

1,000 respondents

Age group

18 to 44 years

Special properties

iPhone owners

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