Programmatic TV ad spend growth in the U.S. 2015-2019

The graph shows the year-on-year change in programmatic television advertising spending in the United States from 2015 to 2019. The source projected the spending to grow by 75.7 percent in 2017 compared to 2016

Change in programmatic TV advertising spending in the United States from 2015 to 2019

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Source

Release date

July 2017

Region

United States

Survey time period

2015 and 2016

Special properties

the use of software platforms to automate the buying or selling of live TV advertising distributed through cable, satellite or broadcast networks

Supplementary notes

* Forecast.

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Statistics on "Programmatic advertising"

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