Tractor market in Europe by brand in 2015

In 2015, John Deere held the greatest share of the sales volume of tractors in the European market. 18.6 percent of all tractors sold in Europe that year were produced by this American Corporation. John Deere was followed by the FIAT-controlled company New Holland with 15.8 percent of the European tractor market share.

CNH and AGCO held together almost 45 percent of the European market for tractors in 2015

Even if John Deere on its own controlled 18.6 percent of the market in 2015, it is important to notice that New Holland, Case IH and Steyr together accounted for 24.1 percent of the market share in 2015. These three companies all belong to the Case New Holland Group (CNH). Tractor manufacturers Challenger, Fendt, Massey Ferguson and Valtra, on the other hand, are held by the American agricultural equipment manufacturer AGCO. If this AGCO Group is taken into account, John Deere is pushed to the third position. AGCO would then hold 20.7 percent of the market share with 21.1 percent for Case New Holland, AGCO’s net income for 2015 was 264 million dollars. John Deere registered alone 1941 millions of dollars .

John Deere net income also stems from a diversification of products and business segments

John Deere registered a net income that was more than double of the two AGCO ad CNH conglomerates put together. The reason behind this could be John Deere’s diversified range of products and sources of income. In 2018, the company recorded 792 millions of U.S. dollars in operating profit. John Deere also increases its net income by producing and selling construction machinery. In 2017, its sales of construction equipment were valued at around 5.72 billion dollars.

Proportion of tractor sales in Europe by brand in 2015

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Source

Release date

February 2016

Region

Europe

Survey time period

2015

Supplementary notes

The data at hand represents 141,682 tractors in 22 European countries. The latest figures for the total size of the European market indicate 169,500 tractors. The study represents about 84 percent of the European market. However, the main countries in terms of volume are present in the analysis.

The countries included in this data are: Austria, Belgium, Croatia, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Norway, Poland, Portugal, Slovenia, Spain, Sweden and the United Kingdom.

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Statistics on "European tractor market"

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