Usage of ad blocking software in Germany in 2018

Ad blocker usage in Germany 2018 This statistic shows the survey on ad blocker usage in Germany in 2018. According to the survey, 49 percent of the respondents used an ad blocker, while 45 percent did not. Six percent of respondents said they didn't know if they used ad blocking software.
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Share of respondents
Use ad blocker49%
Don't use ad blocker45%
Don't know6%
Share of respondents
Use ad blocker49%
Don't use ad blocker45%
Don't know6%
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Description

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This statistic shows the survey on ad blocker usage in Germany in 2018. According to the survey, 49 percent of the respondents used an ad blocker, while 45 percent did not. Six percent of respondents said they didn't know if they used ad blocking software.
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Release date
June 2018
Region
Germany
Survey time period
Q2 2018
Number of respondents
14,000*
Age group
15 years and older
Method of interview
Online survey
Supplementary notes
* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

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