Survey on sources for buying Christmas gifts in Sweden 2023

Published by Statista Research Department, Dec 18, 2023
Almost half of the Swedish shoppers surveyed in 2023 stated the Internet would be the source of their Christmas gifts that year. Another 33 percent said they would buy their gifts in local stores. That represents a slight decrease in comparison to pre-pandemic levels.

Where do you buy the majority of your Christmas gifts?

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Source

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Release date

December 2023

Region

Sweden

Survey time period

November and December 2023

Number of respondents

2,000 respondents

Age group

18-80 years

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "Var köper du majoriteten av dina julklappar?"
The consumer surveys were conducted by an external research company on behalf of the source, with 2,000 respondents in Sweden. The respondents are representative of the distribution in the country in terms of gender, age, and geography.

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