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Performance indicators used for ad video campaign success in the UK 2017

Published by Statista Research Department, Jan 10, 2023
This statistic shows the results of a survey among media agency executives regarding the methods used to measure video campaign success in the United Kingdom (UK) in 2017. During the survey it was found that online conversions and clickthrough rates were commonly used to measure success with 40 percent and 39 percent of respondents stating to use these indicators, respectively.

Methods used by media agencies to measure video advertising campaign success in the United Kingdom (UK) in 2017

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Source

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Release date

May 2017

Region

United Kingdom

Survey time period

February 2017

Number of respondents

218 respondents

Special properties

media agency professionals

Supplementary notes

* GroupM or AVOC (“Audible and Viewable On Completion”).

The source does not specify the type of the survey.

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