This statistic presents the ad view share in the United States in the second quarter of 2018, by advertiser category. Consumer packaged goods accounted for 15 percent of video ad views in the measured period.
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Digital video ad view distribution in the U.S. 2018, by category
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Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser category
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This statistic presents the ad view share in the United States in the second quarter of 2018, by advertiser category. Consumer packaged goods accounted for 15 percent of video ad views in the measured period.
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This statistic presents the ad view share in the United States in the second quarter of 2018, by advertiser category. Consumer packaged goods accounted for 15 percent of video ad views in the measured period.
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- Release date
- September 2018
- Region
- United States
- Survey time period
- Q2 2018
More information
- Region
- United States
- Survey time period
- Q2 2018
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Digital advertising formats in the U.S.
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Statistics on "Digital advertising formats in the U.S."
- Overview
The most important statistics
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2010-2021, by type
- Digital advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)Digital advertising spending in the U.S. 2015-2021
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)Quarterly online advertising revenue in the U.S. 2007-2017
- Breakdown of online advertising revenue in the United States in 2017, by type Breakdown of U.S. online advertising revenue in 2017, by type
- Breakdown of U.S. online advertising revenue from 2010 to 2016, by industryBreakdown of U.S. online advertising revenue from 2010-2016, by industry
- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2017, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
- Media planners' concerns with online advertising in the United States as of August 2016Concerns with online ads in the U.S. 2016
- Video advertising
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)U.S. agencies and marketers digital and mobile video ad spend 2015-2018
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. 2018, by category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)Mobile video ad spend in the U.S. 2015-2020
- Display advertising
The most important statistics
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)Display advertising spending in the U.S. 2014-2019
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)Display advertising spending in the U.S. 2014-2019, by format
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)Native digital display ad spend in the U.S. 2016-2018, by device
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)Social & non-social native digital display ad spend in the U.S. 2016-2018
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2020
- Programmatic digital display advertising spending in the United States in 2015, by industry (in billion U.S. dollars)U.S. programmatic digital display ad spend 2015, by industry
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industryDisplay ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Leading syndicated ad focus entities in the United States in December 2016, by reachLeading U.S. display advertising networks 2016, by reach
- Search advertising
The most important statistics
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Paid search ad spend worldwide 2015-2017
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search marketing spending in the U.S. 2014-2019
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019Search ad revenue share of leading search sites in the U.S. 2016-2019
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)Digital Market Outlook: search ad revenue in the U.S. 2017-2023
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Desktop search ad spend in the U.S. 2014-2019
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
- Share of search queries handled by leading U.S. search engine providers as of October 2018Market share of search engines in the United States 2008-2018
- Consumer attitudes
The most important statistics
- Consumer trust in various types of advertising in North America from 2011 to 2015Consumer trust in different types of advertising in North America 2011-2015
- Consumer attitude towards digital video advertising in the United States as of May 2016Digital video advertising effectiveness in the U.S. 2016, by video type
- Share of connected consumers who feel that there are too many ads on their device as of April 2016Consumer sensitivity to ad clutter 2016, by device
- Digital video ad enjoyment and quality in the United States as of March 2016, by ad lengthDigital video ad satisfaction in the U.S. 2016, by ad length
- Digital video ad recall in the United States as of March 2016, by ad lengthDigital video ad recall in the U.S. 2016
- Leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016Video viewers' actions taken in response to pre-roll video ads in the U.S. 2016
- Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016Perfect mobile ad qualities according to U.S. teens and Millennials 2016
- Share of consumers who felt annoyed by advertising on news websites in the United States as of May 2017, by formatU.S. consumers who find news sites advertising annoying 2017, by format
Popular Related Keywords
- industry share
- video advertising
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital video ad view share in the U.S. Q2 2014-Q4 2015, by OTT platform
- Mobile video ad impressions 2014, by industry
- Japan: digital video ad spend 2012-2017, by device
- Japan: digital video ad spend 2012-2017
- Japan: digital video ad spend 2012-2017, by type
- Video ad viewability rate in Italy 2015-2016, by platform
- Video ad viewability rate in Spain 2015-2016, by platform
- Distribution of digital video advertising impressions in APAC 2014, by industry
- Video ad viewability rate in France 2015-2016, by platform
- Video ad performance metrics Canada Q3 2017, by device
- Digital video advertising spending in China 2014-2020
- Video ad viewability rate in Germany 2015-2016, by platform
- Digital video advertising spending growth rate in China 2014-2020
- Distribution of digital video ad impressions in Australia 2015, by industry
- Video ad viewability rate in Russia 2015-2016, by platform
- Digital video advertising campaign viewability in the United Kingdom (UK) 2015-2017
- Performance indicators used for ad video campaign success in the UK 2017
- Canada: leading challenges of video advertising 2014
- Italy: social media video advertising market share 2015-2017
- Italy: video advertising industry turnover 2014-2017
Studies
- Digital video advertising in the U.S. (DMO)
- Digital video advertising in the United Kingdom
- IAB 2018 Video Ad Spend Study
- CrossPlatform Video Advertising Accelerates
- Video Advertising Metrics Report 2011
- Video Ads and Viewer Attention
- Advertising market in the U.S.
- Digital advertising in Europe
- Advertising in Europe
- An Inside Look at Demand Side Perceptions of Digital Video Advertising
- Advertising in the United Kingdom (UK)
- Automobile advertising in the U.S.
- TV advertising in the U.S.
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
Statistics on the topic
Free statistics
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)
- Breakdown of online advertising revenue in the United States in 2017, by type
- Breakdown of U.S. online advertising revenue from 2010 to 2016, by industry
- Media planners' concerns with online advertising in the United States as of August 2016
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Leading syndicated ad focus entities in the United States in December 2016, by reach
- Share of search queries handled by leading U.S. search engine providers as of October 2018
- Consumer trust in various types of advertising in North America from 2011 to 2015
- Share of connected consumers who feel that there are too many ads on their device as of April 2016
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Distribution of digital video ad views in the United States from 2nd quarter 2014 to 4th quarter 2015, by OTT platform
- Distribution of digital video advertising impressions in the Asia Pacific region from 1st quarter 2014 to 3rd quarter 2014, by industry
- Distribution of digital video advertising impressions in Australia in the 1st quarter of 2015, by industry
Premium Statistics
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)
- Digital advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)
- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser category
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)
- Marketing implementation of digital advertising videos among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Hispanic online video advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States in 2015, by industry (in billion U.S. dollars)
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Net mobile display advertising revenue of selected online companies in the United States from 2015 to 2017 (in billion U.S. dollars)
- Marketing implementation of digital advertising banners among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Average online display cost-per-mille in the United States from 2005 to 2016 (in U.S. dollars)
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Marketing implementation of search engine optimization (SEO) among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of search engine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Consumer attitude towards digital video advertising in the United States as of May 2016
- Digital video ad enjoyment and quality in the United States as of March 2016, by ad length
- Digital video ad recall in the United States as of March 2016, by ad length
- Leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016
- Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016
- Share of consumers who felt annoyed by advertising on news websites in the United States as of May 2017, by format
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017
- Distribution of mobile video advertising impressions worldwide in 3rd quarter 2014, by category
- Digital video advertising spending in Japan from 2012 to 2017, by device (in billion Japanese yen)
- Digital video advertising spending in Japan from 2012 to 2017 (in billion Japanese yen)
- Digital video advertising spending in Japan from 2012 to 2017, by type (in billion Japanese yen)
- Viewability rate of video advertising in Italy in 2015 and 2016, by platform
- Viewability rate of video advertising in Spain in 2015 and 2016, by platform
- Viewability rate of video advertising in France in 2015 and 2016, by platform
- Video advertising performance metrics in Canada in 3rd quarter 2017, by device
- Advertising spending for digital video advertisements in China from 2014 to 2020 (in billion U.S.dollars)
- Viewability rate of video advertising in Germany in 2015 and 2016, by platform
- Annual growth of digital video advertising spending in China from 2014 to 2020
- Viewability rate of video advertising in Russia in 2015 and 2016, by platform
- Viewable rate of digital video advertising campaigns in the United Kingdom (UK) from 1st quarter 2015 to 3rd quarter 2017
- Methods used by media agencies to measure video advertising campaign success in the United Kingdom (UK) in 2017
- Leading challenges of video advertising according to marketers in Canada as of October 2014
- Market share of video advertising out of social media advertising in Italy from 2015 to 2017
- Video advertising industry turnover in Italy from 2014 to 2017* (in billion euros)
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