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Digital video ad view distribution in the U.S. 2018, by category
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Digital video ad view distribution in the U.S. 2018, by category
Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser category
This statistic presents the ad view share in the United States in the second quarter of 2018, by advertiser category. Consumer packaged goods accounted for 15 percent of video ad views in the measured period.
Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser category
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This statistic presents the ad view share in the United States in the second quarter of 2018, by advertiser category. Consumer packaged goods accounted for 15 percent of video ad views in the measured period.
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- Release date
- September 2018
- Region
- United States
- Survey time period
- Q2 2018
Source
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- Show publisher information
- Release date
- September 2018
More information
- Region
- United States
- Survey time period
- Q2 2018
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Statistics on "Video advertising and marketing"
- Overview
The most important statistics
- Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)Digital Market Outlook: digital video advertising revenue in selected countries 2018
- Distribution of monetized video advertising impressions worldwide as of 3rd quarter 2018, by deviceMonetized video ad impression share worldwide 2017-2018, by device
- Share of businesses using video on their landing pages worldwide in 2016 and 2017Businesses using video on landing pages worldwide 2016-2017
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)Local video ad revenue in the U.S. 2018-2022, by medium
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Online and mobile video advertising viewability rates in selected countries in the Americas in 2016 and 2017Digital video ad viewability rates in the Americas 2016-2017
- Strategies & budgets
The most important statistics
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)U.S. agencies and marketers average digital & mobile video ad spend 2018, by industry
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017Most interesting ad formats and products for mobile advertisers in the U.S. in 2017
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018Investment plans for video use in mobile marketing worldwide 2017-2018
- Mobile video
The most important statistics
- Growth of mobile video advertising spending worldwide between 2nd halves of 2017 and 2018, by formatGlobal mobile video ad spend growth H2 207- H2 2018, by format
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by genderGlobal rewarded mobile video ad viewer share H2 2018, by gender
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by operating systemGlobal rewarded mobile video ad viewer share H2 2018, by OS
- Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by formatShare of mobile ad requests worldwide Q1 2017 - Q4 2018, by format
- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by formatShare of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)Programmatic mobile video ad spending in the U.S. 2016-2020
- Selected market leaders
The most important statistics
- Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platformDigital video ad spend share in the U.S. 2017, by platform
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Net video advertising revenues of YouTube in the United States from 2015 to 2018 (in billion U.S. dollars)U.S. net video advertising revenues of YouTube 2015-2018
- Gross advertising revenue of Hulu in the United States from 2017 to 2021 (in million U.S. dollars)Hulu gross ad revenue in the U.S. 2017-2021
- Advertising revenue of Roku in the United States from 2016 to 2020 (in million U.S. dollars)Roku advertising revenue in the U.S. 2016-2020
- IAC/InterActiveCorp's annual revenue from 2016 to 2018, by segment (in million U.S. dollars)IAC/InterActiveCorp's annual revenue 2016-2018, by segment
- Worldwide advertising revenue of Snapchat from 2016 to 2020 (in million U.S. dollars)Snapchat: global advertising revenue 2016-2020
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2018, by video engagement
- Consumption & perception
The most important statistics
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 3rd quarter 2018, by deviceDigital video ad views in the U.S. 2014-2018, by device
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 3rd quarter 2018, by content lengthDigital video ad views in the U.S. 2016-2018, by content length
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. 2018, by category
- Completion rate of skippable pre-roll video ads worldwide in 2017Viewability rate of skippable pre-roll video ads worldwide 2017
- Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017Viewability rate of skippable pre-roll video ads worldwide 2017, by country
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads in online videos 2018, by age group
- Primary attitude towards personalized video ads according to internet users in the United States as of July 2017U.S. primary attitude towards personalized video ads 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital video ad view share in the U.S. Q2 2014-Q4 2015, by OTT platform
- Mobile video ad impressions 2014, by industry
- Digital video ad spend Japan 2017-2024, by device
- Digital video ad spend Japan 2017-2024, by type
- Canada: digital video ad spending 2013-2018
- Video ad viewability rate in Spain 2015-2016, by platform
- Desktop video ad spend in the U.S. 2014-2019
- Video ad viewability rate in France 2015-2016, by platform
- Video ad viewability rate in Germany 2015-2016, by platform
- Digital video advertising spending growth rate in China 2014-2020
- Distribution of digital video ad impressions in Australia 2015, by industry
- Distribution of digital video advertising impressions in APAC 2014, by industry
- Video ad viewability rate in Russia 2015-2016, by platform
- Video ad performance metrics Canada Q3 2017, by device
- Video ad viewability rate in Great Britain 2015-2016, by platform
- In-stream and out-stream share of video ad spend in Europe 2016-2017
- Italy: preferred online videos 2018, by age group and category
- Canada: leading challenges of video advertising 2014
- Culture and leisure: advertising spending by medium in France 2014
- U.S. fabricated plate work (boiler shops): ad spend to sales ratio 2011-2015
Studies
- Video advertising and marketing
- Digital video advertising in the U.S. (DMO)
- Digital video advertising in the United Kingdom
- IAB 2018 Video Ad Spend Study
- CrossPlatform Video Advertising Accelerates
- Video Advertising Metrics Report 2011
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- An Inside Look at Demand Side Perceptions of Digital Video Advertising
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- Automobile advertising in the U.S.
- TV advertising in the U.S.
- Advertising in Europe
Statistics on "Video advertising and marketing"
- Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)
- Distribution of monetized video advertising impressions worldwide as of 3rd quarter 2018, by device
- Share of businesses using video on their landing pages worldwide in 2016 and 2017
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Online and mobile video advertising viewability rates in selected countries in the Americas in 2016 and 2017
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018
- Growth of mobile video advertising spending worldwide between 2nd halves of 2017 and 2018, by format
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by operating system
- Share of mobile ad requests worldwide from 1st quarter 2017 to 4th quarter 2018, by format
- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by format
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Net video advertising revenues of YouTube in the United States from 2015 to 2018 (in billion U.S. dollars)
- Gross advertising revenue of Hulu in the United States from 2017 to 2021 (in million U.S. dollars)
- Advertising revenue of Roku in the United States from 2016 to 2020 (in million U.S. dollars)
- IAC/InterActiveCorp's annual revenue from 2016 to 2018, by segment (in million U.S. dollars)
- Worldwide advertising revenue of Snapchat from 2016 to 2020 (in million U.S. dollars)
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)
- Most watched Facebook video publishers worldwide as of March 2018 (in billion views)
- Combined time spent with Super Bowl ads on YouTube on the Game Day from 2016 to 2019 (in thousand hours)
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 3rd quarter 2018, by device
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 3rd quarter 2018, by content length
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser category
- Completion rate of skippable pre-roll video ads worldwide in 2017
- Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age group
- Primary attitude towards personalized video ads according to internet users in the United States as of July 2017
- Distribution of digital video ad views in the United States from 2nd quarter 2014 to 4th quarter 2015, by OTT platform
- Distribution of mobile video advertising impressions worldwide in 3rd quarter 2014, by category
- Online video advertising spending in Japan from 2017 to 2024, by device (in billion Japanese yen)
- Online video advertising spending in Japan from 2017 to 2024, by type (in billion Japanese yen)
- Digital video advertising expenditure in Canada from 2013 to 2018 (in million Canadian dollars)
- Viewability rate of video advertising in Spain in 2015 and 2016, by platform
- Desktop video advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Viewability rate of video advertising in France in 2015 and 2016, by platform
- Viewability rate of video advertising in Germany in 2015 and 2016, by platform
- Annual growth of digital video advertising spending in China from 2014 to 2020
- Distribution of digital video advertising impressions in Australia in the 1st quarter of 2015, by industry
- Distribution of digital video advertising impressions in the Asia Pacific region from 1st quarter 2014 to 3rd quarter 2014, by industry
- Viewability rate of video advertising in Russia in 2015 and 2016, by platform
- Video advertising performance metrics in Canada in 3rd quarter 2017, by device
- Viewability rate of video advertising in Great Britain in 2015 and 2016, by platform
- In-stream and out-stream share of digital video advertising expenditure in Europe in 2016 and 2017
- Preferred online videos in Italy in 2018, by age group and category
- Leading challenges of video advertising according to marketers in Canada as of October 2014
- Breakdown of gross media advertising spending in the culture and leisure sector in France in 2014, by media type
- Advertising spending as percent of sales in the fabricated plate work (boiler shops) industry in the United States from 2011 to 2015
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