Online ads: video completion and click through rates UK 2017, by ad length

Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length

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Release date

November 2017

Region

United Kingdom

Survey time period

July to September 2017

Supplementary notes

* Index values are compared to average VCR and CTR based on entirety of combined advertising impressions served by Videology platform (base value = 100).

VCR = Video completion rate
CTR = Click through rate

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