This statistic compares video completion and click through rates as an index for different lengths of online advertising videos in the United Kingdom (UK) during the third quarter of 2017. Index values are a comparison to average VCR and CTR with the base value being 100. That quarter, 10 second video ads had an above average completion rate with an index value of 107, whereas longer ads with a length of 30 seconds performed slightly under average in terms of completion with an index value of 98.
Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length
(index*)
* Index values are compared to average VCR and CTR based on entirety of combined advertising impressions served by Videology platform (base value = 100).
VCR = Video completion rate
CTR = Click through rate
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Statistics on "Digital advertising in the United Kingdom (UK)"
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Videology. (November 2, 2017). Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*) [Graph]. In Statista. Retrieved May 30, 2020, from https://www.statista.com/statistics/483148/video-completion-and-click-through-rates-in-the-uk-by-ad-length/
Videology. "Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*)." Chart. November 2, 2017. Statista. Accessed May 30, 2020. https://www.statista.com/statistics/483148/video-completion-and-click-through-rates-in-the-uk-by-ad-length/
Videology. (2017). Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*). Statista. Statista Inc.. Accessed: May 30, 2020. https://www.statista.com/statistics/483148/video-completion-and-click-through-rates-in-the-uk-by-ad-length/
Videology. "Digital Video Advertising Completion and Click through Rates in The United Kingdom (Uk) in 3rd Quarter 2017, by Ad Length (Index*)." Statista, Statista Inc., 2 Nov 2017, https://www.statista.com/statistics/483148/video-completion-and-click-through-rates-in-the-uk-by-ad-length/
Videology, Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*) Statista, https://www.statista.com/statistics/483148/video-completion-and-click-through-rates-in-the-uk-by-ad-length/ (last visited May 30, 2020)
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