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Online ads: video completion and click through rates UK 2017, by ad length
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Online ads: video completion and click through rates UK 2017, by ad length
Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*)
This statistic compares video completion and click through rates as an index for different lengths of online advertising videos in the United Kingdom (UK) during the third quarter of 2017. Index values are a comparison to average VCR and CTR with the base value being 100. That quarter, 10 second video ads had an above average completion rate with an index value of 107, whereas longer ads with a length of 30 seconds performed slightly under average in terms of completion with an index value of 98.
Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*)
| VCR | CTR | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| VCR | CTR | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
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Description
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This statistic compares video completion and click through rates as an index for different lengths of online advertising videos in the United Kingdom (UK) during the third quarter of 2017. Index values are a comparison to average VCR and CTR with the base value being 100. That quarter, 10 second video ads had an above average completion rate with an index value of 107, whereas longer ads with a length of 30 seconds performed slightly under average in terms of completion with an index value of 98.
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- Show publisher information
- Release date
- November 2017
- Region
- United Kingdom
- Survey time period
- July to September 2017
- Supplementary notes
-
* Index values are compared to average VCR and CTR based on entirety of combined advertising impressions served by Videology platform (base value = 100).
VCR = Video completion rate
CTR = Click through rate
Source
- Show sources information
- Show publisher information
- Release date
- November 2017
More information
- Region
- United Kingdom
- Survey time period
- July to September 2017
- Supplementary notes
-
* Index values are compared to average VCR and CTR based on entirety of combined advertising impressions served by Videology platform (base value = 100).
VCR = Video completion rate
CTR = Click through rate
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Statistics on "Digital advertising in the United Kingdom (UK)"
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- Performance metrics
The most important statistics
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- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by age (index*)Online ads: video completion and click through rates United Kingdom (UK) 2017, by age
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Studies
- Video advertising and marketing
- Digital video advertising in the U.S. (DMO)
- Digital video advertising in the United Kingdom
- IAB 2018 Video Ad Spend Study
- Digital advertising in the United Kingdom (UK)
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Statistics on "Digital advertising in the United Kingdom (UK)"
- Digital advertising spending in the United Kingdom (UK) from 2007 to 2019 (in million GBP)
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)
- Share of advertising spending going on digital advertising in France, the UK and Germany from 2014 to 2016
- Digital publisher advertising revenue growth in the United Kingdom (UK) in 4th quarter 2017 vs. 4th quarter 2016, by format
- Leading spending industry sectors on digital display advertising in the United Kingdom (UK) in first half 2016, ranked by share of spending*
- Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)
- Facebook's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)
- Google's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)
- Ranking of digital and specialist advertising agencies located in the United Kingdom (UK) in 2019
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*)
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by device (index*)
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by age (index*)
- Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016*
- What sources do you use to identify the best brands?*
- Mobile advertising revenue in the United Kingdom (UK) from 2008 to 2017 (in million GBP)
- Share of mobile in digital advertising spending in the United Kingdom from 2008 to 2017
- Mobile advertising reach in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)
- Mobile advertising conversions in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)
- What are the primary mobile challenges for publishers?
- What do you feel are the biggest mobile opportunities for publishers?
- Consumer opinion on how to make mobile advertisements better or more acceptable in the United Kingdom (UK) in 2016
- Estimated total lost revenue from ad blocking in the United Kingdom (UK) from 2014 to 2017 (in billion U.S. dollars)
- Proportion of UK adults using ad blocking technology from March 2015 to February 2018
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by demographic
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by type
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- Objectives of digital video advertising campaigns in the United Kingdom (UK) from 1st quarter 2015 to 3rd quarter 2017
- Share of digital ad requests in Germany from 1st quarter 2017 to 4th quarter 2018, by format
- Distribution of mobile video advertising impressions worldwide in 3rd quarter 2014, by category
- Distribution of digital video advertising impressions in the United States in 2013 and 2014, by place of publishing
- Digital video advertisement length in the United Kingdom (UK) from 1st quarter 2014 to 3rd quarter 2017
- Distribution of VAST and VPAID digital video advertising campaigns in the United Kingdom (UK) from 3rd quarter 2015 to 2nd quarter 2017
- Distribution of online video advertising spending in the United Kingdom (UK) from 1st quarter 2014 to 3rd quarter 2017, by website content type
- Do you consider viewability a requirement when buying inventory for video?
- Advertising spending for digital video advertisements in China from 2014 to 2020 (in billion U.S.dollars)
- Online video advertising spending in Japan from 2017 to 2024, by type (in billion Japanese yen)
- Frequency of seeing video advertising on laptops in the United Kingdom (UK) from 2015 to 2016
- Viewability rate of video advertising in Italy in 2015 and 2016, by platform
- Digital video advertising revenue in Italy from 2016 to 2022, by device (in million U.S. dollars)
- Online video advertising spending in Japan from 2017 to 2024 (in billion Japanese yen)*
- Buy type of digital video advertising campaigns in the United Kingdom (UK) from 2nd quarter 2014 to 3rd quarter 2017
- Quarterly share of video and display ad requests in Australia from the 1st quarter 2017 to the 4th quarter 2018
- Number of complaints about advertising in Ireland from 2012 to 2017*
- Industry revenue of »services to buildings and landscape activities« in Belgium from 2011 to 2023 (in million U.S. Dollars)
- Sales volume of prepared binders for foundry moulds or cores in the United Kingdom (UK) between 2010 and 2017 (in kilograms)
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