Online ads: video completion and click through rates UK 2017, by ad length

This statistic compares video completion and click through rates as an index for different lengths of online advertising videos in the United Kingdom (UK) during the third quarter of 2017. Index values are a comparison to average VCR and CTR with the base value being 100. That quarter, 10 second video ads had an above average completion rate with an index value of 107, whereas longer ads with a length of 30 seconds performed slightly under average in terms of completion with an index value of 98.

Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length

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Source

Release date

November 2017

Region

United Kingdom

Survey time period

July to September 2017

Supplementary notes

* Index values are compared to average VCR and CTR based on entirety of combined advertising impressions served by Videology platform (base value = 100).

VCR = Video completion rate
CTR = Click through rate

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Statistics on "Digital advertising in the United Kingdom (UK)"

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