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Entity responsible for MarTech purchases worldwide 2016

Who is responsible for marketing technology purchases at your company?

by Statista Research Department, last edited Aug 13, 2016
Entity responsible for MarTech purchases worldwide 2016 The statistics shows data on the entity responsible for MarTech purchases worldwide as of May 2016. During a survey, five percent of responding marketers stated that the Head of IT was responsible for marketing technology purchases at their companies.
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Who is responsible for marketing technology purchases at your company?

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