Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Entity responsible for MarTech purchases worldwide 2016

Who is responsible for marketing technology purchases at your company?

Entity responsible for MarTech purchases worldwide 2016 The statistics shows data on the entity responsible for MarTech purchases worldwide as of May 2016. During a survey, five percent of responding marketers stated that the Head of IT was responsible for marketing technology purchases at their companies.
Show more

Who is responsible for marketing technology purchases at your company?

Share of respondents
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Share of respondents
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment

Description

Source

More information

The statistics shows data on the entity responsible for MarTech purchases worldwide as of May 2016. During a survey, five percent of responding marketers stated that the Head of IT was responsible for marketing technology purchases at their companies.
Show more
Release date
August 2016
Region
Worldwide
Survey time period
May 2016
Number of respondents
532 marketers from the U.S., the UK, Germany, France, Spain, and Italy
Supplementary notes
Data regarding the methodology comes from this article.
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Marketing technology implementation
Marketing technology implementation

All Information
in one Presentation

Marketing technology implementation

Everything On "Marketing technology implementation" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Marketing technology implementation"
  • Overview
  • Budgets and spending
  • Usage and effectiveness
  • Artificial intelligence use
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.