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North America: e-mail marketing tactics 2016

E-mail marketing tactics retailers used to attract and engage customers in North America as of September 2016

North America: e-mail marketing tactics 2016 This statistic provides information on e-mail marketing tactics retailers used to attract and engage customers in North America as of September 2016. During the survey period, 46 percent of respondents in the United States and Canada stated they experimented with personalized subject lines to attract and engage customers.
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E-mail marketing tactics retailers used to attract and engage customers in North America as of September 2016

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Description

Source

More information

This statistic provides information on e-mail marketing tactics retailers used to attract and engage customers in North America as of September 2016. During the survey period, 46 percent of respondents in the United States and Canada stated they experimented with personalized subject lines to attract and engage customers.
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Release date
January 2017
Region
Canada, United States
Survey time period
September 2016
Number of respondents
200 consumers and 100 retail executives
Supplementary notes
Multiple answers were possible.
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