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E-mail marketing tactics retailers used to attract and engage customers in North America as of September 2016
North America: e-mail marketing tactics 2016
This statistic provides information on e-mail marketing tactics retailers used to attract and engage customers in North America as of September 2016. During the survey period, 46 percent of respondents in the United States and Canada stated they experimented with personalized subject lines to attract and engage customers.
E-mail marketing tactics retailers used to attract and engage customers in North America as of September 2016
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Sources

Release date

January 2017

Region

Canada, United States

Survey time period

September 2016

Number of respondents

200 consumers and 100 retail executives

Supplementary notes

Multiple answers were possible.

North America: e-mail marketing tactics 2016
This statistic provides information on e-mail marketing tactics retailers used to attract and engage customers in North America as of September 2016. During the survey period, 46 percent of respondents in the United States and Canada stated they experimented with personalized subject lines to attract and engage customers.
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Statistics on "E-mail usage in the United States"
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