North America: e-mail marketing attractive content 2016

This statistic provides information on e-mail content which enticed customers to interact further with a retailer in North America as of September 2016. During the survey period, 19 percent of respondents in the United States and Canada stated that product recommendations based on their past purchases would entice them to interact further with a retailer.

What e-mail content would entice you to interact further with a retailer?

Share of respondents
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Sources

Release date

January 2017

Region

Canada, United States

Survey time period

September 2016

Number of respondents

200 consumers and 100 retail executives

Supplementary notes

Multiple answers were possible.

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Statistics on "Content marketing"

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