Italy: average click-through rate of marketing e-mails 2017-2018, by industry

This statistic shows the average click-through rate of marketing e-mails in Italy in 2017 and 2018, by industry. According to data provided by MailUp, the click-through rate of marketing e-mails of the B2B industry grew by 3.1 percent as of 2018, whereas the rate of marketing e-mails of the B2C commerce slightly dropped from 2.3 to 2.2 percent in 2018.

Average click-through rate of marketing e-mails in Italy in 2017 and 2018, by industry

20172018
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Source

In cooperation with
MailUp
Release date

2019

Region

Italy

Survey time period

2017 and 2018

Supplementary notes

Data is based on emails sent through MailUp platform.
Click-through rate is the share of e-mails where users clicked on all links.

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Statistics on "B2B marketing "

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