U.S. YouTube video content preference 2016, by age group

Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group

U.S. YouTube video content preference 2016, by age group This statistic presents the preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, sorted by age group. During the survey period, 79 percent of respondents aged 18 to 34 years stated that they preferred to watch user-generated content videos via YouTube. Only 12 percent of Millennial respondents stated YouTube as their preferred destination for watching current season TV shows.
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Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group

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18 to 34 years35 years and older
Videos uploaded by people79%71%
Videos uploaded by brands, companies or institutions74%65%
Movies14%7%
Previous season TV shows13%9%
Current season TV shows12%4%
18 to 34 years35 years and older
Videos uploaded by people79%71%
Videos uploaded by brands, companies or institutions74%65%
Movies14%7%
Previous season TV shows13%9%
Current season TV shows12%4%
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This statistic presents the preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, sorted by age group. During the survey period, 79 percent of respondents aged 18 to 34 years stated that they preferred to watch user-generated content videos via YouTube. Only 12 percent of Millennial respondents stated YouTube as their preferred destination for watching current season TV shows.
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Release date
June 2016
Region
United States
Survey time period
January 2016
Number of respondents
2,940 respondents
Age group
18 years and older
Special properties
who watch video content in a typical week
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