This statistic presents the preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, sorted by age group. During the survey period, 79 percent of respondents aged 18 to 34 years stated that they preferred to watch user-generated content videos via YouTube. Only 12 percent of Millennial respondents stated YouTube as their preferred destination for watching current season TV shows.
Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Online video in the United States
Overview
6
- Premium Statistic U.S. consumer spending on digital home entertainment 2012-2022, by type
- Premium Statistic Television and video access types in households in the U.S. 2021-2022
- Premium Statistic Drivers of digital video purchases in the U.S. 2022
- Premium Statistic Most used devices for digital videos in the U.S. 2022
- Premium Statistic Digital Market Outlook: users of video-on-demand in the U.S. 2017-2027, by type
- Premium Statistic Reasons for not having cable or satellite TV in the U.S. 2021
Platform benchmarks
8
- Premium Statistic Digital video purchases by brand in the U.S. 2022
- Premium Statistic Penetration rates of selected subscription video-on-demand services in the U.S. 2022
- Premium Statistic Most popular video streaming and download services in the U.S. Q2 2017-Q4 2021
- Premium Statistic Leading U.S. video properties 2022, by reach
- Premium Statistic Most popular AVOD/FAST services in the U.S. and Canada 2022
- Premium Statistic Most popular TVOD services in the U.S. and Canada 2022
- Basic Statistic Most popular online video type in the U.S. 2022
- Premium Statistic U.S. preferred social media platform to watch short-form videos 2021
User engagement
8
- Premium Statistic Video streaming consumption in the U.S. and Canada 2021, by frequency
- Premium Statistic Average daily media use in the U.S. 2022, by medium
- Premium Statistic U.S. device usage for weekly video and TV viewership 2021
- Premium Statistic Time spent watching TV and over-the-top content in the U.S. 2021
- Premium Statistic U.S. leading video content type Q3 2022, by usage reach
- Premium Statistic U.S. device usage for weekly online video viewing 2022, by age group
- Premium Statistic Digital video watching frequency among U.S. adults 2022, by age group
- Premium Statistic Preferred digital video content by genre in the U.S. 2022
Video streaming on-demand
8
- Premium Statistic Video streaming audience in the U.S. 2020-2022, by platform
- Premium Statistic Subscriptions to SVOD services in the U.S. 2027, by provider
- Basic Statistic SVOD revenue in the U.S. 2011-2022
- Premium Statistic Ranking of AVOD services in the U.S. 2020-2024, by revenue
- Premium Statistic Netflix viewers in the U.S. 2021-2025
- Premium Statistic Share of new Disney+ and HBO Max subscriptions in the U.S. 2020
- Premium Statistic HBO Max consumption in the U.S. 2021, by frequency
- Premium Statistic Frequency of using the Roku Channel in the U.S. 2022, by gender
Social video platforms
6
- Premium Statistic Social video consumption in the U.S. 2021, by age group
- Basic Statistic U.S. short-form video platform usage for non-TV video content 2021
- Premium Statistic Online video platforms: TikTok and YouTube usage frequency in the U.S. 2021
- Premium Statistic Youtube users in the United States 2017-2025
- Basic Statistic TikTok: number of users in the United States 20219-2025
- Premium Statistic Number of Snapchat users in the United States 2020-2023
Live streaming
8
- Premium Statistic U.S. live video viewership 2019-2024
- Basic Statistic U.S. population watching or playing live streamed games 2021
- Premium Statistic Video game streaming sites usage in the U.S. 2022
- Basic Statistic Twitch usage frequency among U.S. gamers 2021
- Premium Statistic Most popular livestream video categories in the U.S. 2021
- Premium Statistic Share of users watching and buying from livestream influencers 2020, by country
- Premium Statistic Most used live commerce platforms in the U.S. 2021
- Premium Statistic Users who bought at a livestream shopping event in the U.S. 2022, by age group
Mobile video apps
7
- Premium Statistic U.S. mobile video content audience reach 2021, by type
- Basic Statistic Most downloaded entertainment and streaming apps U.S. 2022
- Basic Statistic MAU growth of subscription streaming apps U.S. Q1 2021-Q3 2021
- Basic Statistic Leading streaming video apps in the U.S. Q1 2021-Q3 2021, by revenue
- Premium Statistic U.S. streaming and video apps active user reach 2021, by age group
- Premium Statistic U.S. streaming and video app user engagement 2021, by age group
- Premium Statistic Reasons for U.S. users to download video content from streaming apps Q3 2021
Spotlight: online video advertising
6
- Premium Statistic Leading digital consumer engagement tactics worldwide 2022
- Premium Statistic Video ad viewability rates worldwide 2022, by device
- Premium Statistic Digital Market Outlook: digital video advertising spending in selected countries 2022
- Basic Statistic Breakdown of U.S. online ad revenue 2021, by format
- Premium Statistic Video ad spend per advertiser in the U.S. 2019-2020, by device
- Premium Statistic Mobile ad spend growth in the U.S. 2021, by type
Further related statistics
12
- Frequency of watching amateur video online in the U.S. 2013-2016
- Daily video viewing among young people in the United Kingdom (UK) 2020, by type
- Quality of movies and series on DR TV in Denmark 2019
- Relative time spent on watching online video worldwide 2017, by length
- Online video consumption on selected screens in Canada 2015, by length
- TV catch up services usage in the United Kingdom (UK) 2015, by frequency and gender
- Free VoD content through provider: usage frequency in the UK 2015, by gender
- Free VoD content through provider: usage frequency in the UK 2015, by age
- Teenager usage of SVoD services in the UK in 2014, by type of service
- Number of TV shows binge watched in one sitting in U.S. 2015
- Number of online TV videos viewed per visitor in the U.S. 2015-2016
- Forecast home video services revenue in Spain 2011-2020
Further Content: You might find this interesting as well
Statistics
- Frequency of watching amateur video online in the U.S. 2013-2016
- Daily video viewing among young people in the United Kingdom (UK) 2020, by type
- Quality of movies and series on DR TV in Denmark 2019
- Relative time spent on watching online video worldwide 2017, by length
- Online video consumption on selected screens in Canada 2015, by length
- TV catch up services usage in the United Kingdom (UK) 2015, by frequency and gender
- Free VoD content through provider: usage frequency in the UK 2015, by gender
- Free VoD content through provider: usage frequency in the UK 2015, by age
- Teenager usage of SVoD services in the UK in 2014, by type of service
- Number of TV shows binge watched in one sitting in U.S. 2015
- Number of online TV videos viewed per visitor in the U.S. 2015-2016
- Forecast home video services revenue in Spain 2011-2020
comScore, & YouTube. (June 23, 2016). Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group [Graph]. In Statista. Retrieved March 27, 2023, from https://www.statista.com/statistics/688576/youtube-video-content-preference-age-usa/
comScore, und YouTube. "Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group." Chart. June 23, 2016. Statista. Accessed March 27, 2023. https://www.statista.com/statistics/688576/youtube-video-content-preference-age-usa/
comScore, YouTube. (2016). Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group. Statista. Statista Inc.. Accessed: March 27, 2023. https://www.statista.com/statistics/688576/youtube-video-content-preference-age-usa/
comScore, and YouTube. "Preferred Types of Video Content Accessed via Youtube According to Weekly Online Video Viewers in The United States as of January 2016, by Age Group." Statista, Statista Inc., 23 Jun 2016, https://www.statista.com/statistics/688576/youtube-video-content-preference-age-usa/
comScore & YouTube, Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group Statista, https://www.statista.com/statistics/688576/youtube-video-content-preference-age-usa/ (last visited March 27, 2023)
Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group [Graph], comScore, & YouTube, June 23, 2016. [Online]. Available: https://www.statista.com/statistics/688576/youtube-video-content-preference-age-usa/