Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group

U.S. YouTube video content preference 2016, by age group This statistic presents the preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, sorted by age group. During the survey period, 79 percent of respondents aged 18 to 34 years stated that they preferred to watch user-generated content videos via YouTube. Only 12 percent of Millennial respondents stated YouTube as their preferred destination for watching current season TV shows.
Show more
Loading statistic...
18 to 34 years35 years and older
Videos uploaded by people79%71%
Videos uploaded by brands, companies or institutions74%65%
Movies14%7%
Previous season TV shows13%9%
Current season TV shows12%4%
18 to 34 years35 years and older
Videos uploaded by people79%71%
Videos uploaded by brands, companies or institutions74%65%
Movies14%7%
Previous season TV shows13%9%
Current season TV shows12%4%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic presents the preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, sorted by age group. During the survey period, 79 percent of respondents aged 18 to 34 years stated that they preferred to watch user-generated content videos via YouTube. Only 12 percent of Millennial respondents stated YouTube as their preferred destination for watching current season TV shows.
Show more
Release date
June 2016
Region
United States
Survey time period
January 2016
Number of respondents
2,940 respondents
Age group
18 years and older
Special properties
who watch video content in a typical week

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

User-generated content

All Information
in one Presentation

User-generated content

Everything On "User-generated content" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "User-generated content"

  • Overview
  • Video
  • Photos and selfies
  • Online reviews
  • Advertising and marketing
The most important statistics
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News