This statistic shows the results of a survey on the credibility of various marketing tools in Germany as of 2016. Influencer marketing was rated as credible by 57 percent of respondents. In fact, roughly half of or more than half of respondents rated each tool as credible. Still, influencers are gaining momentum both in Germany and in Europe, thus posing further adaptation challenges for the marketing industry as a whole.
Which marketing instruments are still credible, in your opinion?
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The source does not provide exact information on the survey question. The wording chosen here may therefore differ slightly from the original. Multiple answers were possible.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Territory. (October 27, 2016). Which marketing instruments are still credible, in your opinion? [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/711502/marketing-tools-credibility-germany/
Territory. "Which marketing instruments are still credible, in your opinion?." Chart. October 27, 2016. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/711502/marketing-tools-credibility-germany/
Territory. (2016). Which marketing instruments are still credible, in your opinion?. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/711502/marketing-tools-credibility-germany/
Territory. "Which Marketing Instruments Are Still Credible, in Your Opinion?." Statista, Statista Inc., 27 Oct 2016, https://www.statista.com/statistics/711502/marketing-tools-credibility-germany/
Territory, Which marketing instruments are still credible, in your opinion? Statista, https://www.statista.com/statistics/711502/marketing-tools-credibility-germany/ (last visited September 01, 2024)
Which marketing instruments are still credible, in your opinion? [Graph], Territory, October 27, 2016. [Online]. Available: https://www.statista.com/statistics/711502/marketing-tools-credibility-germany/