Credibility of marketing tools in Germany as of 2016

This statistic shows the results of a survey on the credibility of various marketing tools in Germany as of 2016. Influencer marketing was rated as credible by 57 percent of respondents. In fact, roughly half of or more than half of respondents rated each tool as credible. Still, influencers are gaining momentum both in Germany and in Europe, thus posing further adaptation challenges for the marketing industry as a whole.

Which marketing instruments are still credible, in your opinion?

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Release date

October 2016



Survey time period

June 17-22, 2016

Number of respondents

100 respondents

Special properties

marketing experts

Method of interview

Online survey

Supplementary notes

The source does not provide exact information on the survey question. The wording chosen here may therefore differ slightly from the original.
Multiple answers were possible.

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Statistics on "Advertising in Germany"

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