Credibility of marketing tools in Germany as of 2016
Europe, thus posing further adaptation challenges for the marketing industry as a whole.
This statistic shows the results of a survey on the credibility of various marketing tools in Germany as of 2016. Influencer marketing was rated as credible by 57 percent of respondents. In fact, roughly half of or more than half of respondents rated each tool as credible. Still, influencers are gaining momentum both in Germany and in