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Credibility of marketing tools in Germany as of 2016

Which marketing instruments are still credible, in your opinion?

by Statista Research Department, last edited Oct 27, 2016
Credibility of marketing tools in Germany as of 2016 This statistic shows the results of a survey on the credibility of various marketing tools in Germany as of 2016. Influencer marketing was rated as credible by 57 percent of respondents. In fact, roughly half of or more than half of respondents rated each tool as credible. Still, influencers are gaining momentum both in Germany and in Europe, thus posing further adaptation challenges for the marketing industry as a whole.
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Which marketing instruments are still credible, in your opinion?

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