In 2020, roughly 57 percent of marketing investments made in Spain were destined towards advertising, communication, and promotion. Personnel costs accounted for 14.3 percent and discounts for 13.3 percent of the total. Marketing expenditure in Spain stood at 26.4 billion euros that year.
Distribution of marketing expenditure in Spain in 2020, by type
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Asociación de Marketing de España MKT. (November 4, 2021). Distribution of marketing expenditure in Spain in 2020, by type [Graph]. In Statista. Retrieved September 24, 2022, from https://www.statista.com/statistics/763583/distribution-of-the-marketing-spending-in-spain-by-segment/
Asociación de Marketing de España MKT. "Distribution of marketing expenditure in Spain in 2020, by type." Chart. November 4, 2021. Statista. Accessed September 24, 2022. https://www.statista.com/statistics/763583/distribution-of-the-marketing-spending-in-spain-by-segment/
Asociación de Marketing de España MKT. (2021). Distribution of marketing expenditure in Spain in 2020, by type. Statista. Statista Inc.. Accessed: September 24, 2022. https://www.statista.com/statistics/763583/distribution-of-the-marketing-spending-in-spain-by-segment/
Asociación de Marketing de España MKT. "Distribution of Marketing Expenditure in Spain in 2020, by Type." Statista, Statista Inc., 4 Nov 2021, https://www.statista.com/statistics/763583/distribution-of-the-marketing-spending-in-spain-by-segment/
Asociación de Marketing de España MKT, Distribution of marketing expenditure in Spain in 2020, by type Statista, https://www.statista.com/statistics/763583/distribution-of-the-marketing-spending-in-spain-by-segment/ (last visited September 24, 2022)
