Denmark: obtaining knowledge about target groups 2017

This statistic shows the results of a survey among organizations on obtaining knowledge about primary target groups in Denmark in 2017, by marketing techniques. During the survey period, 48 percent of Danish respondents stated that their organization used feedback from staff as a technique to obtain knowledge about their primary target groups. Most of individuals interviewed stated to check social media.

Which techniques does your organization use in order to obtain knowledge about your primary target groups?

Characteristic	Share of respondents
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Release date

April 2017

More information

Region

Denmark

Survey time period

December 2016 to January 2017

Age group

462

Special properties

readers of Dansk Markedsføring's website (markedsforing.dk), recipients of Brand Movers' newsletter, as well as surveyed individuals via the social media Twitter, Facebook and LinkedIn

Supplementary notes

This question was phrased by the source as follows: "Hvilke teknikker bruger din organisation til at opnå viden om jeres primære målgrupper?"

Multiple answers were possible.

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