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Survey on obtaining knowledge about target groups in Denmark 2017

Which techniques does your organization use in order to obtain knowledge about your primary target groups?

Survey on obtaining knowledge about target groups in Denmark 2017 This statistic shows the results of a survey among organizations on obtaining knowledge about primary target groups in Denmark in 2017, by marketing techniques. During the survey period, 48 percent of Danish respondents stated that their organization used feedback from staff as a technique to obtain knowledge about their primary target groups. Most of individuals interviewed stated to check social media.
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Which techniques does your organization use in order to obtain knowledge about your primary target groups?

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This statistic shows the results of a survey among organizations on obtaining knowledge about primary target groups in Denmark in 2017, by marketing techniques. During the survey period, 48 percent of Danish respondents stated that their organization used feedback from staff as a technique to obtain knowledge about their primary target groups. Most of individuals interviewed stated to check social media.
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Release date
April 2017
Region
Denmark
Survey time period
December 2016 to January 2017
Age group
462
Special properties
readers of Dansk Markedsføring's website (markedsforing.dk), recipients of Brand Movers' newsletter, as well as surveyed individuals via the social media Twitter, Facebook and LinkedIn
Supplementary notes
This question was phrased by the source as follows: "Hvilke teknikker bruger din organisation til at opnå viden om jeres primære målgrupper?"

Multiple answers were possible.
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