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U.S. consumer digital actions influenced by poster ads 2016
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U.S. consumer digital actions influenced by poster ads 2016
Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016
by A. Guttmann,
last edited
Jul 22, 2019
This statistic presents the consumer digital actions that were taken after seeing a poster advertisement in the United States as of November 2016. According to the report, 30 percent of consumers stated that after seeing a poster advertisement they searched online for more details about the featured message, while 29 percent reported to have visited the advertiser's website.
Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016
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by A. Guttmann,
last edited
Jul 22, 2019
This statistic presents the consumer digital actions that were taken after seeing a poster advertisement in the United States as of November 2016. According to the report, 30 percent of consumers stated that after seeing a poster advertisement they searched online for more details about the featured message, while 29 percent reported to have visited the advertiser's website.
- Show sources information
- Show publisher information
- Release date
- May 2017
- In cooperation with:
- Region
- United States
- Survey time period
- August to November 2016
- Number of respondents
- 1,986 respondents
- Age group
- 18 years and older
- Special properties
- Based on local residents of 10 U.S. markets; Baltimore, MD; Philadelphia, PA; Seattle, WA; Louisville, KY; Norfolk/Newport News, VA; Salt Lake City, UT; San Diego, CA; Chico, CA; Montgomery, AL; Topeka, KS
- Method of interview
- Online survey
- Supplementary notes
- Question: “After seeing a poster billboard, have you ever...”
Source
- Show sources information
- Show publisher information
- Release date
- May 2017
- In cooperation with:
More information
- Region
- United States
- Survey time period
- August to November 2016
- Number of respondents
- 1,986 respondents
- Age group
- 18 years and older
- Special properties
- Based on local residents of 10 U.S. markets; Baltimore, MD; Philadelphia, PA; Seattle, WA; Louisville, KY; Norfolk/Newport News, VA; Salt Lake City, UT; San Diego, CA; Chico, CA; Montgomery, AL; Topeka, KS
- Method of interview
- Online survey
- Supplementary notes
- Question: “After seeing a poster billboard, have you ever...”
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Out-of-home advertising
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Statistics on "Out-of-home advertising"
- Global overview
The most important statistics
- Global out-of-home advertising expenditure from 2010 to 2020 (in billion U.S. dollars)Global OOH ad expenditure 2010-2020
- Out-of-home revenue worldwide from 2015 to 2020, by platform (in billion U.S. dollars)Global digital & physical OOH revenue 2015-2020
- Share of out-of-home in advertising spending in selected countries worldwide in 2016Share of OOH in ad spend 2016, by country
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019Growth of out-of-home advertising in select countries 2014-2019
- Change of advertising spending in 2016 and 2017, by mediumGlobal advertising spending growth 2016-2017, by medium
- Digital out-of-home (DOOH) advertising market size worldwide from 2017 to 2027 (in million U.S. dollars)Global DOOH ad spend 2017-2027
- Share of digital in out-of-home advertising sales worldwide in 2010 and 2018Share of digital in OOH ad sales worldwide 2010-2018
- Value of the digital signage market worldwide in 2016 and 2023 (in billion U.S. dollars)Global digital signage market value 2016-2023
- Largest players
The most important statistics
- Largest outdoor advertising companies worldwide in 2018, by revenue (in million U.S. dollars)Revenue of outdoor advertising companies 2018
- Revenue generated by JCDecaux from 2011 to 2018 (in billion euros)JCDecaux revenue 2011-2018
- Share of digital in total revenue of JCDecaux from 2012 to 2018JCDecaux digital revenue share 2012-2018
- JCDecaux net income from 2011 to 2018 (in million euros)JCDecaux net income 2011-2018
- Outdoor advertising revenue generated by iHeartMedia, Inc. from 2014 to 2018, by segment (in billion U.S. dollars)iHeartMedia outdoor advertising revenue 2014-2018
- Revenue generated by Outfront Media from 2011 to 2018 (in billion U.S. dollars)Outfront Media revenue 2011-2018
- Revenue generated by Outfront Media with digital billboards from 2017 to 2018 (in million U.S. dollars)Outfront Media DOOH revenue 2017-2018
- Outfront Media net income/loss from 2011 to 2018 (in million U.S. dollars)Outfront Media net income 2011-2018
- U.S. market overview
The most important statistics
- Out-of-home advertising spending in the United States in 2019 and 2023 (in billion U.S. dollars)Out-of-home ad spend in the U.S. 2019-2023
- Outdoor advertising revenue in the United States from 2009 to 2018 (in billion U.S. dollars)Annual outdoor advertising revenue in the U.S. 2009-2018
- Change in advertising spending in the United States in 2017, by mediumAdvertising revenue growth in the U.S. 2017, by medium
- Out-of-home advertising revenue in the United States in 2018, by format (in million U.S. dollars)OOH advertising revenue in the U.S. 2018, by format
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector Number of establishments in U.S. advertising industry 2007-2016, by sector
- Number of out-of-home displays of selected types in the United States in 2019Number of OOH displays in the U.S. 2019, by format
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
- Fastest growing out-of-home categories in the United States in 2018, based on advertising spendingFastest growing OOH categories in the U.S. 2018
- U.S. digital market overview
The most important statistics
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)DOOH ad spend in the U.S. 2014-2019
- Change in digital out-of-home media spending in the United States from 2014 to 2016DOOH media spend growth in the U.S. 2014-2016
- Change in digital out-of-home advertising spending in the United States from 2014 to 2019DOOH ad spend growth in the U.S. 2014-2019
- Share of digital in out-of-home advertising spending in the United States from 2014 to 2019Digital share in OOH ad spend in the U.S. 2014-2019
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)Local video ad revenue in the U.S. 2018-2022, by medium
- Distribution of local video advertising revenue in the United States in 2015 and 2016, by mediaLocal video ad revenue in the U.S. 2015-2016, by media
- Number of digital billboards in the United States from 2016 to 2019Number of digital billboards in the U.S. 2016-2019
- Digital out-of-home media revenue in the United States in 2015, by type (in million U.S. dollars)DOOH media revenue in the U.S. 2015, by type
- Canadian market overview
The most important statistics
- Out-of-home (OOH) advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)Out-of-home ad spend in Canada 2010-2019
- Out-of-home advertising spending in Canada from 2010 to 2019, by format (in million Canadian dollars)Out-of-home ad spend in Canada 2010-2019, by format
- Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016Share of marketers using selected media for advertising in Canada 2016
- Digital out of home (DOOH) advertising spending in Canada from 2014 to 2019 (in million U.S. dollars)Digital outdoor ad spend in Canada 2014-2019
- Outdoor advertising expenditure share in Canada from 2008 to 2015Outdoor advertising spending share in Canada 2008-2015
- Outdoor advertising expenditure growth in Canada from 2008 to 2015 Outdoor advertising spending change in Canada 2008-2015
- Number of out-of-home (OOH) advertising displays in selected markets in Canada in 2016, by formatNumber of outdoor ad displays in selected Canadian cities 2016, by format
- Percentage of internet users who viewed out-of-home (OOH) advertising in Canada as of January 2016, by format and age groupShare of Canadian internet users who viewed OOH ads 2016, by format and age
- Consumer perception & response
The most important statistics
- Most disliked types of ads in the United States as of October 2016Most disliked ads in the U.S. 2016
- Per capita weekly exposure to out-of-home media worldwide from 2014 to 2016 (in minutes)Exposure to OOH media worldwide 2014-2016
- Out-of-home advertising reach in the United States as of April 2019, by typeOut-of-home ad reach in the U.S. 2019, by type
- Share of consumers who noticed poster advertising in the United States as of November 2016, by age groupU.S. consumer awareness of poster advertising 2016, by age
- Share of consumers who agreed that poster advertising stands out more than selected media ads in the United States as of November 2016U.S. consumers who agreed that poster ads are more visible than other ads 2016
- Share of consumers who felt annoyed by poster advertising in the United States as of May 2017U.S. consumers who find poster advertising annoying 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016U.S. consumer actions influenced by poster ads 2016
- Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016U.S. consumer digital actions influenced by poster ads 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Reach of public transport posters in the Netherlands 2016, by location
- Challenges of programmatic purchasing of advertising in Finland in 2015
- Share of U.S. adults buying from firms raising gun violence issue ads in 2019, by age
- FMCG advertising ROI in the United Kingdom (UK) 2013, by media
- Share of U.S. adults who prefer brands without political ads 2019, by gender
- Share of U.S. adults buying from firms with immigration ads 2019, by ethnicity
- Share of U.S. adults buying from firms with climate change issues ads 2019, by gender
- Travel advertising ROI in the United Kingdom (UK) 2013, by media
- Share of U.S. adults buying from firms using ads to raise homophobia issues 2019
- Share of U.S. adults buying from firms with climate change issues ads 2019, by age
- Share of U.S. adults paying more for commercial-free network cable 2019, by ethnicity
- Share of U.S. adults paying attention to commercials in 2019, by gender
- Share of U.S. adults buying from firms with ads about racism issues 2019, by gender
- Share of U.S. adults paying more for commercial-free network cable in 2019, by age
- Programmatic purchasing of advertising in Finland in December 2015
- Malaysia: ad recall 2015, by channel
- Ireland: ad recall 2015, by channel
- Share of U.S. adults buying from firms using ads to raise racism issues 2019, by age
- New Zealand: ad recall 2015, by channel
- Share of U.S. adults who prefer brands without social issue ads 2019, by gender
Studies
- Advertising consumption and perception
- Newspaper Media Drive Vehicle Sales 2017
- Advertising industry in Spain
- 2017 Consumer Perspectives on Advertising
- 2018 Consumer Perspectives on Advertising
- Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands
- TV advertising in the U.S.
- Advertising in Poland
- TV advertising worldwide
- Advertising in Europe
- Advertising in Germany
- Advertising in the United Kingdom (UK)
- Newspaper Media Drive Vehicle Sales
- 2015 Consumer Perspectives on Advertising
- 2014 Consumer Perspectives on Advertising
Statistics on "Out-of-home advertising"
- Global OOH ad expenditure 2010-2020
- Global digital & physical OOH revenue 2015-2020
- Share of OOH in ad spend 2016, by country
- Growth of out-of-home advertising in select countries 2014-2019
- Global advertising spending growth 2016-2017, by medium
- Global DOOH ad spend 2017-2027
- Share of digital in OOH ad sales worldwide 2010-2018
- Global digital signage market value 2016-2023
- Share of digital in out-of-home advertising revenue in selected markets 2019
- Share of digital in OOH ads worldwide 2016, by format
- DOOH ad revenue worldwide 2016, by platform
- Revenue of outdoor advertising companies 2018
- JCDecaux revenue 2011-2018
- JCDecaux digital revenue share 2012-2018
- JCDecaux net income 2011-2018
- iHeartMedia outdoor advertising revenue 2014-2018
- Outfront Media revenue 2011-2018
- Outfront Media DOOH revenue 2017-2018
- Outfront Media net income 2011-2018
- Lamar Advertising revenue 2011-2018
- Lamar Advertising revenue 2018, by ad type
- Lamar Advertising net income 2011-2018
- Ströer SE revenue 2018, by segment
- Ströer SE revenue 2018, by product
- Ströer SE profit 2010-2018
- Out-of-home ad spend in the U.S. 2019-2023
- Annual outdoor advertising revenue in the U.S. 2009-2018
- Advertising revenue growth in the U.S. 2017, by medium
- OOH advertising revenue in the U.S. 2018, by format
- Number of establishments in U.S. advertising industry 2007-2016, by sector
- Number of OOH displays in the U.S. 2019, by format
- Outdoor advertising adoption among SMEs in the U.S. 2016
- Fastest growing OOH categories in the U.S. 2018
- Leading outdoor advertising categories in the U.S. 2018
- Largest OOH ad markets in the U.S. 2015
- Largest outdoor advertisers in the U.S. 2017
- DOOH ad spend in the U.S. 2014-2019
- DOOH media spend growth in the U.S. 2014-2016
- DOOH ad spend growth in the U.S. 2014-2019
- Digital share in OOH ad spend in the U.S. 2014-2019
- Local video ad revenue in the U.S. 2018-2022, by medium
- Local video ad revenue in the U.S. 2015-2016, by media
- Number of digital billboards in the U.S. 2016-2019
- DOOH media revenue in the U.S. 2015, by type
- Exposure to DOOH media in the U.S. 2014-2017
- Importance of video advertising in the U.S. 2016, by screen
- Reason for including DOOH in media plans in the U.S. 2016
- Out-of-home ad spend in Canada 2010-2019
- Out-of-home ad spend in Canada 2010-2019, by format
- Share of marketers using selected media for advertising in Canada 2016
- Digital outdoor ad spend in Canada 2014-2019
- Outdoor advertising spending share in Canada 2008-2015
- Outdoor advertising spending change in Canada 2008-2015
- Number of outdoor ad displays in selected Canadian cities 2016, by format
- Share of Canadian internet users who viewed OOH ads 2016, by format and age
- Share of Canadians who trust selected ad formats 2018
- Most disliked ads in the U.S. 2016
- Exposure to OOH media worldwide 2014-2016
- Out-of-home ad reach in the U.S. 2019, by type
- U.S. consumer awareness of poster advertising 2016, by age
- U.S. consumers who agreed that poster ads are more visible than other ads 2016
- U.S. consumers who find poster advertising annoying 2017
- U.S. consumer actions influenced by poster ads 2016
- U.S. consumer digital actions influenced by poster ads 2016
- Reach of public transport posters in the Netherlands 2016, by location
- Challenges of programmatic purchasing of advertising in Finland in 2015
- Share of U.S. adults buying from firms raising gun violence issue ads in 2019, by age
- FMCG advertising ROI in the United Kingdom (UK) 2013, by media
- Share of U.S. adults who prefer brands without political ads 2019, by gender
- Share of U.S. adults buying from firms with immigration ads 2019, by ethnicity
- Share of U.S. adults buying from firms with climate change issues ads 2019, by gender
- Travel advertising ROI in the United Kingdom (UK) 2013, by media
- Share of U.S. adults buying from firms using ads to raise homophobia issues 2019
- Share of U.S. adults buying from firms with climate change issues ads 2019, by age
- Share of U.S. adults paying more for commercial-free network cable 2019, by ethnicity
- Share of U.S. adults paying attention to commercials in 2019, by gender
- Share of U.S. adults buying from firms with ads about racism issues 2019, by gender
- Share of U.S. adults paying more for commercial-free network cable in 2019, by age
- Programmatic purchasing of advertising in Finland in December 2015
- Malaysia: ad recall 2015, by channel
- Ireland: ad recall 2015, by channel
- Share of U.S. adults buying from firms using ads to raise racism issues 2019, by age
- New Zealand: ad recall 2015, by channel
- Share of U.S. adults who prefer brands without social issue ads 2019, by gender
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