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U.S. consumer digital actions influenced by poster ads 2016
U.S. consumer digital actions influenced by poster ads 2016
Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016
This statistic presents the consumer digital actions that were taken after seeing a poster advertisement in the United States as of November 2016. According to the report, 30 percent of consumers stated that after seeing a poster advertisement they searched online for more details about the featured message, while 29 percent reported to have visited the advertiser's website.
Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016
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| Share of respondents | |
|---|---|
| Posted online | 8% |
| Downloaded an app | 12% |
| Snapped a photo of an ad with a mobile device | 12% |
| Accessed a coupon from mobile device | 14% |
| Searched for the advertiser online | 24% |
| Visited advertiser's website | 29% |
| Searched online for more details about the featured message | 30% |
| Share of respondents | |
|---|---|
| Posted online | 8% |
| Downloaded an app | 12% |
| Snapped a photo of an ad with a mobile device | 12% |
| Accessed a coupon from mobile device | 14% |
| Searched for the advertiser online | 24% |
| Visited advertiser's website | 29% |
| Searched online for more details about the featured message | 30% |
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Description
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This statistic presents the consumer digital actions that were taken after seeing a poster advertisement in the United States as of November 2016. According to the report, 30 percent of consumers stated that after seeing a poster advertisement they searched online for more details about the featured message, while 29 percent reported to have visited the advertiser's website.
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- Show publisher information
- Release date
- May 2017
- In cooperation with:
- Region
- United States
- Survey time period
- August to November 2016
- Number of respondents
- 1,986 respondents
- Age group
- 18 years and older
- Special properties
- Based on local residents of 10 U.S. markets; Baltimore, MD; Philadelphia, PA; Seattle, WA; Louisville, KY; Norfolk/Newport News, VA; Salt Lake City, UT; San Diego, CA; Chico, CA; Montgomery, AL; Topeka, KS
- Method of interview
- Online survey
- Supplementary notes
- Question: “After seeing a poster billboard, have you ever...”
Source
- Show sources information
- Show publisher information
- Release date
- May 2017
- In cooperation with:
More information
- Region
- United States
- Survey time period
- August to November 2016
- Number of respondents
- 1,986 respondents
- Age group
- 18 years and older
- Special properties
- Based on local residents of 10 U.S. markets; Baltimore, MD; Philadelphia, PA; Seattle, WA; Louisville, KY; Norfolk/Newport News, VA; Salt Lake City, UT; San Diego, CA; Chico, CA; Montgomery, AL; Topeka, KS
- Method of interview
- Online survey
- Supplementary notes
- Question: “After seeing a poster billboard, have you ever...”
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Out-of-home advertising
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Statistics on "Out-of-home advertising"
- Global overview
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- Global out-of-home advertising expenditure from 2010 to 2020 (in billion U.S. dollars)Global OOH ad expenditure 2010-2020
- Out-of-home revenue worldwide from 2015 to 2020, by platform (in billion U.S. dollars)Global digital & physical OOH revenue 2015-2020
- Share of out-of-home in advertising spending in selected countries worldwide in 2016Share of OOH in ad spend 2016, by country
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019Growth of out-of-home advertising in select countries 2014-2019
- Change of advertising spending in 2016 and 2017, by mediumGlobal advertising spending growth 2016-2017, by medium
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)Global DOOH ad spend 2016-2023
- Share of digital in out-of-home advertising sales worldwide in 2010 and 2018Share of digital in OOH ad sales worldwide 2010-2018
- Value of the digital signage market worldwide in 2016 and 2023 (in billion U.S. dollars)Global digital signage market value 2016-2023
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The most important statistics
- Largest outdoor advertising companies worldwide in 2017, by revenue (in million U.S. dollars)Revenue of outdoor advertising companies 2017
- Revenue generated by JCDecaux from 2011 to 2017 (in billion euros)JCDecaux revenue 2011-2017
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- JCDecaux net income from 2011 to 2017 (in million euros)JCDecaux net income 2011-2017
- Outdoor advertising revenue generated by iHeartMedia, Inc. from 2014 to 2017, by segment (in billion U.S. dollars)iHeartMedia outdoor advertising revenue 2014-2017
- Revenue generated by Outfront Media from 2011 to 2017 (in billion U.S. dollars)Outfront Media revenue 2011-2017
- Revenue generated by Outfront Media with digital billboards from 2013 to 2017 (in million U.S. dollars)Outfront Media DOOH revenue 2013-2017
- Outfront Media net income/loss from 2011 to 2017 (in million U.S. dollars)Outfront Media net income 2011-2017
- U.S. market overview
The most important statistics
- Out-of-home advertising spending in the United States in 2018 and 2022 (in billion U.S. dollars)Out-of-home ad spend in the U.S. 2018-2022
- Outdoor advertising revenue in the United States from 2009 to 2017 (in billion U.S. dollars)Annual outdoor advertising revenue in the U.S. 2009-2017
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- Out-of-home advertising spending in the United States in 2016, by format (in million U.S. dollars)OOH advertising spending in the U.S. 2016, by format
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector Number of establishments in U.S. advertising industry 2007-2016, by sector
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- Fastest growing out-of-home categories in the United States in 2017Fastest growing OOH categories in the U.S. 2017
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- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)DOOH ad spend in the U.S. 2014-2019
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- Share of digital in out-of-home advertising spending in the United States from 2014 to 2019Digital share in OOH ad spend in the U.S. 2014-2019
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)Local video ad revenue in the U.S. 2018-2022, by medium
- Distribution of local video advertising revenue in the United States in 2015 and 2016, by mediaLocal video ad revenue in the U.S. 2015-2016, by media
- Number of digital billboards in the United States from 2016 to 2018Number of digital billboards in the U.S. 2016-2018
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- Canadian market overview
The most important statistics
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- Outdoor advertising expenditure share in Canada from 2008 to 2015Outdoor advertising spending share in Canada 2008-2015
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- Number of out-of-home (OOH) advertising displays in selected markets in Canada in 2016, by formatNumber of outdoor ad displays in selected Canadian cities 2016, by format
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- Consumer perception & response
The most important statistics
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- Out-of-home advertising reach in the United States as of March 2016, by typeOut-of-home ad reach in the U.S. 2016, by type
- Share of consumers who noticed poster advertising in the United States as of November 2016, by age groupU.S. consumer awareness of poster advertising 2016, by age
- Share of consumers who agreed that poster advertising stands out more than selected media ads in the United States as of November 2016U.S. consumers who agreed that poster ads are more visible than other ads 2016
- Share of consumers who felt annoyed by poster advertising in the United States as of May 2017U.S. consumers who find poster advertising annoying 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016U.S. consumer actions influenced by poster ads 2016
- Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016U.S. consumer digital actions influenced by poster ads 2016
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- Reach of public transport posters in the Netherlands 2016, by location
- Travel advertising ROI in the United Kingdom (UK) 2013, by media
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Statistics on "Out-of-home advertising"
- Global out-of-home advertising expenditure from 2010 to 2020 (in billion U.S. dollars)
- Out-of-home revenue worldwide from 2015 to 2020, by platform (in billion U.S. dollars)
- Share of out-of-home in advertising spending in selected countries worldwide in 2016
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019
- Change of advertising spending in 2016 and 2017, by medium
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)
- Share of digital in out-of-home advertising sales worldwide in 2010 and 2018
- Value of the digital signage market worldwide in 2016 and 2023 (in billion U.S. dollars)
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019
- Share of digital in out-of-home advertising worldwide in 2016, by format
- Digital out-of-home advertising revenue worldwide in 2016, by platform (in billion U.S. dollars)
- Largest outdoor advertising companies worldwide in 2017, by revenue (in million U.S. dollars)
- Revenue generated by JCDecaux from 2011 to 2017 (in billion euros)
- Share of digital revenue for JCDecauxi from 2012 to 2017
- JCDecaux net income from 2011 to 2017 (in million euros)
- Outdoor advertising revenue generated by iHeartMedia, Inc. from 2014 to 2017, by segment (in billion U.S. dollars)
- Revenue generated by Outfront Media from 2011 to 2017 (in billion U.S. dollars)
- Revenue generated by Outfront Media with digital billboards from 2013 to 2017 (in million U.S. dollars)
- Outfront Media net income/loss from 2011 to 2017 (in million U.S. dollars)
- Revenue generated by Lamar Advertising from 2011 to 2017 (in billion U.S. dollars)
- Revenue generated by Lamar Advertising in 2017, by ad type (in million U.S dollars)
- Lamar Advertising net income from 2011 to 2017 (in million U.S. dollars)
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- Revenue generated by Ströer SE & Co. KGaA in 2017, by product group (in million euros)
- Profit/loss generated by Ströer SE & Co. KGaA from 2010 to 2017 (in million euros)
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- Outdoor advertising revenue in the United States from 2009 to 2017 (in billion U.S. dollars)
- Change in advertising spending in the United States in 2017, by medium
- Out-of-home advertising spending in the United States in 2016, by format (in million U.S. dollars)
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector
- Number of out-of-home displays of selected types in the United States in 2018
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
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- Leading out-of-home (OOH) advertisers in the United States in 2017, by ad spend (in 1,000 U.S. dollars)
- Digital out-of-home advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Change in digital out-of-home media spending in the United States from 2014 to 2016
- Change in digital out-of-home advertising spending in the United States from 2014 to 2019
- Share of digital in out-of-home advertising spending in the United States from 2014 to 2019
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)
- Distribution of local video advertising revenue in the United States in 2015 and 2016, by media
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- Digital out of home (DOOH) advertising spending in Canada from 2014 to 2019 (in million U.S. dollars)
- Outdoor advertising expenditure share in Canada from 2008 to 2015
- Outdoor advertising expenditure growth in Canada from 2008 to 2015
- Number of out-of-home (OOH) advertising displays in selected markets in Canada in 2016, by format
- Percentage of internet users who viewed out-of-home (OOH) advertising in Canada as of January 2016, by format and age group
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- Most disliked types of ads in the United States as of October 2016
- Per capita weekly exposure to out-of-home media worldwide from 2014 to 2016 (in minutes)
- Out-of-home advertising reach in the United States as of March 2016, by type
- Share of consumers who noticed poster advertising in the United States as of November 2016, by age group
- Share of consumers who agreed that poster advertising stands out more than selected media ads in the United States as of November 2016
- Share of consumers who felt annoyed by poster advertising in the United States as of May 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016
- Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016
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