U.S. consumer digital actions influenced by poster ads 2016
Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016
This statistic presents the consumer digital actions that were taken after seeing a poster advertisement in the United States as of November 2016. According to the report, 30 percent of consumers stated that after seeing a poster advertisement they searched online for more details about the featured message, while 29 percent reported to have visited the advertiser's website.
Consumer digital actions taken after seeing poster advertisements in the United States as of November 2016
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| Share of respondents | |
|---|---|
| Posted online | 8% |
| Downloaded an app | 12% |
| Snapped a photo of an ad with a mobile device | 12% |
| Accessed a coupon from mobile device | 14% |
| Searched for the advertiser online | 24% |
| Visited advertiser's website | 29% |
| Searched online for more details about the featured message | 30% |
Source
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Statistics on "Out-of-home advertising"
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