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Addressable TV benefits according to U.S. marketers 2017

Leading benefits of addressable TV advertising according to marketers in the United States as of March 2017

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Release date

August 2017

Region

United States

Survey time period

March 2017

Number of respondents

150 respondents

Special properties

addressable TV decision makers

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Statistics on " Marketing personalization worldwide "

Statistics on Marketing personalization worldwide

Overview

8

Effectiveness

5

Consumer insights

8

Data usage

6

Further related statistics

18
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