This statistic presents the share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicity. According to the findings, 56 percent of Hispanic consumers said they had purchased a product after viewing and online ad.
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U.S. consumer who purchased products after seeing internet ads in 2017, by ethnicity
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Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicity
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This statistic presents the share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicity. According to the findings, 56 percent of Hispanic consumers said they had purchased a product after viewing and online ad.
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This statistic presents the share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicity. According to the findings, 56 percent of Hispanic consumers said they had purchased a product after viewing and online ad.
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- Release date
- September 2017
- Region
- United States
- Survey time period
- August 24 to September 8, 2017
- Number of respondents
- 4,402 respondents
- Age group
- 18 years and older
- Special properties
- internet advertising excluding social media ads
- Method of interview
- Online survey
- Supplementary notes
- Question: Have you ever purchased a product or service after seeing an ad on any of the following? [the internet other than social media]
More information
- Region
- United States
- Survey time period
- August 24 to September 8, 2017
- Number of respondents
- 4,402 respondents
- Age group
- 18 years and older
- Special properties
- internet advertising excluding social media ads
- Method of interview
- Online survey
- Supplementary notes
- Question: Have you ever purchased a product or service after seeing an ad on any of the following? [the internet other than social media]
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Advertising consumption and perception
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Statistics on "Advertising consumption and perception"
- Overview
The most important statistics
- Consumer attitude towards advertising in the United States as of May 2017U.S. consumer opinion about advertising 2017
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 2nd quarter 2018, by content lengthDigital video ad views in the U.S. 2016-2018, by content length
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Desktop display advertising viewability rates in selected countries worldwide in 2nd quarter 2017Desktop display ad viewability rates worldwide in Q2 2017, by country
- Number of food/beverage advertisements viewed by adults in the United States in 2016, by product typeFood and beverage ad consumption among adults in U.S. 2016
- Number of food/beverage advertisements viewed by children in the United States in 2016, by product typeChildren's food and beverage advertising consumption in U.S. 2016
- Share of consumers who notice a lot of advertising on their electronic devices in the United States as of May 2017U.S. consumer awareness of online advertising on their electronic devices 2017
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by mediumAdvertising effectiveness in the U.S. 2016, by medium
- Positive attitude
The most important statistics
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017U.S. consumers who disable adblockers to view content in 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017Leading types of ads seen as entertaining by U.S. consumers in 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017U.S. consumers who find TV advertising helpful 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017U.S. consumers who find radio advertising helpful 2017
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017U.S. consumers who find print newspaper advertising helpful 2017
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising helpful 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017U.S. consumers who find search engine advertising helpful 2017
- Leading locations where consumers found local advertising helpful in the United States as of May 2017Locations where U.S. consumers find local ads helpful in 2017
- Negative attitude
The most important statistics
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017U.S. consumers willing to pay more for services without ads in 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017U.S. consumers who find TV advertising annoying 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017U.S. consumers who find radio advertising annoying 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017U.S. consumers who find print newspaper advertising annoying 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising annoying 2017
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
- Purchase & research influence
The most important statistics
- Frequency of purchasing items suggested by online stores in the United States as of May 2017Frequency of purchasing items suggested by online stores in the U.S. 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017Consumers influenced to purchase selected product categories by online ads U.S. 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016U.S. consumer actions influenced by poster ads 2016
- Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016Actions taken by podcast listeners in the U.S. after hearing ads 2016
- Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016Purchase influence of promotional e-mails on U.S. consumers as of August 2016
- LGBTQ advertising perception
The most important statistics
- Brands best perceived by LGBT consumers in the United States in 2017Best-perceived brands according to LGBT consumers in the U.S. 2017
- Leading types of LGBT-themed ads enjoyed by LGBT consumers in the United States as of April 2017Leading types of ads enjoyed by LGBT communities in the U.S. 2017
- Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017LGBT theme presence in advertising in the U.S. 2017
- Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industryPerceptions of LGBTQ themed ads in the U.S. 2017, by industry
- Views of LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017Attitudes towards LGBTQ and generic ads in the U.S. 2017
- Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017LGBTQ and generic ads exposure influence metrics in the U.S. 2017
- Leading ways LGBT consumers engage with advertising in the United States as of May 2017LGBT ad engagement methods in the U.S. 2017
- Ad consumption by ethnicity
The most important statistics
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicityU.S. consumer who purchased products after seeing internet ads in 2017, by ethnicity
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by ethnicityU.S. consumers who purchased products after seeing a print ad in 2017, by ethnicity
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by ethnicityU.S. consumers who purchased products after seeing a TV ad in 2017, by ethnicity
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by ethnicityU.S. consumers willing to pay more for services without ads in 2017, by ethnicity
- Visibility of targeted ads according to consumers in the United States as of April 2017, by ethnicityTargeted ads visibility in the U.S. 2017, by ethnicity
- How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity)Influence of offensive content on image of brands advertised nearby '17, by ethnicity
- Most important elements of ads according to 3rd generation Hispanics in the United States as of October 2016Most important elements of ads among 3rd Gen Hispanics in the U.S. 2016
- Perception of brands advertising in Spanish according to Hispanics in the United States as of July 2016, by languageOpinion on brands advertising in Spanish among Hispanic in the U.S. 2016, by language
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. consumers who purchased products after seeing an internet ad in 2017, by gender
- U.S. consumers who purchased products after seeing an internet ad in 2017, by income
- Display advertising click-through rate (CTR) in the United Kingdom (UK) 2010-2014
- Mexico: level of attention paid to online ads 2015
- Display advertising click-through rate (CTR) in the UK 2010-2014, by media type
- Advertising viewability worldwide 2014, by industry content
- Reasons for paying attention to online ads among Mexican Millennials 2016
- Advertising viewability worldwide 2014, by ad size
- Mexico: hour intervals when people pay more attention to online ads 2015
- Mexico: reasons for ignoring online ads 2015
- U.S. consumers influenced by social media ads to purchase products in 2017, by gender
- Mexico: reasons for paying attention to online ads 2015
- Italy: increase in the online advertising effectiveness 2016, by consumer type
- Mexico: online ad effectiveness rate 2018
- Attention paid to online advertising among millennials Mexico 2016
- Consumer mobile coupon usage in the United States 2014, by gender
- Consumer electronics: purchase influences in the United Kingdom (UK) 2017
- Opinions on ads shown next to offensive content in Sweden 2018
- Opinions on ads shown next to offensive content in Germany 2018
- Influential factors for purchasing home health care products among U.S. consumer 2018
Studies
- Online advertising metrics
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Advertising in Belgium
- Programmatic advertising
- Digital advertising in the United Kingdom (UK)
- BRICS advertising
- Advertising in the Netherlands
- Advertising in Italy
- Digital advertising in Canada
- Advertising consumption and perception
- Advertising in Africa
- Europe AdEx Benchmark 2017
- IAB Report on 2017 Digital Advertising Spend
- Internet Advertising Revenue Report 2017
Statistics on the topic
Free statistics
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Desktop display advertising viewability rates in selected countries worldwide in 2nd quarter 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016
- Brands best perceived by LGBT consumers in the United States in 2017
- Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017
- Leading ways LGBT consumers engage with advertising in the United States as of May 2017
- Perception of brands advertising in Spanish according to Hispanics in the United States as of July 2016, by language
- Share of online advertising viewability worldwide in 2014, by industry content
Premium Statistics
- Consumer attitude towards advertising in the United States as of May 2017
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 2nd quarter 2018, by content length
- Number of food/beverage advertisements viewed by adults in the United States in 2016, by product type
- Number of food/beverage advertisements viewed by children in the United States in 2016, by product type
- Share of consumers who notice a lot of advertising on their electronic devices in the United States as of May 2017
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium
- Level of trust in advertising according to consumers in the United States in 2014 and 2017
- Perception of honesty of advertising according to consumers in the United States in 2014 and 2017
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017
- Leading locations where consumers found local advertising helpful in the United States as of May 2017
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017
- Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016
- Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016
- Leading types of LGBT-themed ads enjoyed by LGBT consumers in the United States as of April 2017
- Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry
- Views of LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017
- Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicity
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by ethnicity
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by ethnicity
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by ethnicity
- Visibility of targeted ads according to consumers in the United States as of April 2017, by ethnicity
- How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity)
- Most important elements of ads according to 3rd generation Hispanics in the United States as of October 2016
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by gender
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by income
- Display advertising click-through rate (CTR) monthly in the United Kingdom (UK) from October 2010 to April 2014
- How much attention to you pay to ads on the internet?
- Display advertising click-through rate (CTR) monthly in the United Kingdom (UK) from October 2010 to April 2014, by rich and standard media type
- Reasons why Millennials pay attention to online advertising in Mexico as of December 2016
- Share of online advertising viewability worldwide in 2014, by ad size*
- At what time of the day do you usually pay most attention to online ads?
- Why do you never pay attention to online ads?
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by gender
- Why do you pay attention to online ads?
- Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type
- Share of internet users who have bought a product or a service online after seeing an online ad in Mexico as of April 2018
- Do you pay attention to online advertising?
- Distribution of mobile coupon users in the United States as of September 2014, by gender
- Factors that influenced the last purchase of consumer electronic items for shoppers in the United Kingdom (UK) in 2017
- How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
- How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
- What has the greatest influence on your home health care appliance purchases?*
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