U.S. consumer who purchased products after seeing internet ads in 2017, by ethnicity

Published by Statista Research Department, Jan 10, 2023
This statistic presents the share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicity. According to the findings, 56 percent of Hispanic consumers said they had purchased a product after viewing and online ad.

Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicity

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Release date

September 2017

Region

United States

Survey time period

August 24 to September 8, 2017

Number of respondents

4,402 respondents

Age group

18 years and older

Special properties

internet advertising excluding social media ads

Method of interview

Online survey

Supplementary notes

Question: Have you ever purchased a product or service after seeing an ad on any of the following? [the internet other than social media]

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Overview

8

Display advertising

8

Search advertising

7

Audio advertising

5

Social media advertising

5

In-game advertising

5

Consumer attitudes

6

Further related statistics

15

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