The graph presents information on the programmatic ad fraud rates in selected countries worldwide in the first quarter of 2017. During the studied period, 37 percent of ad impressions served programmatically in the United States were fraudulent.
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Global programmatic ad fraud rates in Q1 2017, by country
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Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017
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The graph presents information on the programmatic ad fraud rates in selected countries worldwide in the first quarter of 2017. During the studied period, 37 percent of ad impressions served programmatically in the United States were fraudulent.
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The graph presents information on the programmatic ad fraud rates in selected countries worldwide in the first quarter of 2017. During the studied period, 37 percent of ad impressions served programmatically in the United States were fraudulent.
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- Show publisher information
- Release date
- October 2017
- Region
- Worldwide
- Survey time period
- Q1 2017
More information
- Region
- Worldwide
- Survey time period
- Q1 2017
Other interesting statistics
Perceived ROI level from digital marketing channels worldwide 2017
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+Programmatic ad spending worldwide 2017-2019
+
+Digital ad fraud losses worldwide 2018-2022
+
+Programmatic display ad spending in the U.S. 2013-2020
+
+Programmatic digital video ad spend in the U.S. 2013-2020
+
+Programmatic digital video ad spend growth in the U.S. 2014-2018
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Programmatic advertising
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Everything On "Programmatic advertising" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "Programmatic advertising"
- Overview
The most important statistics
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)Programmatic ad spending worldwide 2017-2019
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2020
- Share of marketing professionals who bought media programmatically in the United States as of July 2017Popularity of programmatic media buying among U.S. marketers 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by mediumShare of U.S. marketers spending most on programmatic ads 2017, by medium
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2016-2020, by transaction method
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016Programmatic advertising bought by marketers in the U.S. 2016, by method
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2016-2020, by channel
- Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018Average number of ad networks, exchanges and SSPs used by U.S. publishers 2016-2018
- Mobile programmatic
The most important statistics
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Mobile programmatic display ad spend in the U.S. 2014-2019
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019Share of programmatic in mobile display ad spend in the U.S. 2014-2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019Mobile programmatic display ad spend growth in the U.S. 2014-2019
- What are the pain points that inhibit adoption of mobile programmatic?Obstacles to adoption of mobile programmatic advertising worldwide 2016
- What goals are you trying to achieve via mobile programmatic advertising today?Goals of mobile programmatic advertising worldwide 2016
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?Targeting parameters of mobile programmatic advertising worldwide 2016
- Video programmatic
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017Share of programmatic in digital video ad spend in the U.S. 2013-2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018Programmatic digital video ad spend growth in the U.S. 2014-2018
- Are you shifting budget from any of these channels to focus on programmatic video?Shift in advertising budgets worldwide to programmatic video 2016
- What do you see as the most significant challenges to programmatic video in 2016?Most significant challenges to programmatic video advertising worldwide 2016
- Programmatic & addressable TV
The most important statistics
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2020
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019Share of programmatic in TV ad spend in the U.S. 2015-2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019Programmatic TV ad spend growth in the U.S. 2015-2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016Types of TV inventory bought programmatically by marketers in the U.S. 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
- Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2020
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Programmatic ad fraud
The most important statistics
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)Digital ad fraud losses worldwide 2018-2022
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)Digital ad fraud losses in the U.S. 2011-2021
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industryGlobal programmatic ad fraud rates in Q1 2017, by vertical
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browserGlobal programmatic ad fraud rates in Q1 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017Global programmatic ad fraud rates in Q1 2017, by country
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by sourceShare of programmatic ad impressions flagged on objectionable content U.S. H2 2016
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017Actions ensuring quality of programmatic ads among marketers in North America 2017
- Header bidding
The most important statistics
- Share of publishers doing header bidding in the United States as of November 2017Share of publishers using pre-bidding solutions in the U.S. 2017
- Share of publishers doing header bidding in the United States as of November 2017, by typeShare of publishers using pre-bidding solutions in the U.S. 2017, by type
- Leading header bidders used by publishers in the United States as of November 2017Leading pre-bid solutions providers used by publishers in the U.S. 2017
- Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by deviceMonetized header bidding ad impression volume growth worldwide 2018, by device
- Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by regionMonetized mobile web header bidding ad impressions worldwide 2017-2018, by region
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Most effective strategies for digital video customer engagement in the UK 2017
- Priorities for programmatic video ads according to marketers in the UK 2017
- Monetized mobile PMP ad impression volume growth worldwide Q1 2016-Q1 2018
- Monetized video ad impression share worldwide 2017-2018, by device
- Monetized mobile app ad impression share worldwide 2016-2017, by OS
- Share of programmatic buying of display advertising expenditure in Finland 2013-2017
- Opinion on most important elements of programmatic video advertising in the UK 2017
- Budget sources for programmatic video advertising in the UK 2017
- Display ad revenue through programmatic channels in the Netherlands 2012-2017
- Key reasons to invest in programmatic advertising in Southern Europe 2016
- Programmatic advertising influence on CTR according to U.S. marketers 2014-2016
- Canada: programmatic video advertising adoption level 2014
- Share of video ad spending in Spain 2014-2016, by sales method
- Advertising effectiveness metrics used for programmatic by publishers in Europe 2016
- Reasons for investing in programmatic ads according to advertisers in Europe 2015
- Italy: programmatic advertising market share on media sector 2015
- Expected increase in programmatic advertising in Europe 2016, by stakeholder type
- Expected increase of programmatic advertising in Europe 2016, by region
- Share of commercial services exports worldwide 2014-2017, by category
- Number of forest, paper and packaging deals 2010
Studies
- Programmatic advertising
- The State of Mobile Ad Fraud 2016
- Programmatic Advertising: le dinamiche del mercato
- Attitudes towards Programmatic Advertising in Europe 2015
- Attitudes Towards Programmatic Advertising October 2016
- Attitudes Towards Programmatic Advertising June 2016
- Advanced TV Trends
- Digital advertising in Europe
- 2014 U.S. State of the Video Industry Report
- 2014 Australian State of the Video Industry Report
- Media Economy Report, Vol. 4
- IAB Report on 2017 Digital Advertising Spend
- Q4 2017 Quarterly Mobile Index
- Marketing Data Technology: Cutting Through the Complexity
- CrossPlatform Video Advertising Accelerates
Statistics on the topic
Free statistics
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- Share of commercial services exports worldwide 2014 to 2017, by category
- Total number of forest, paper and packaging industry deals from 2003 to 2010
Premium Statistics
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of marketing professionals who bought media programmatically in the United States as of July 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by medium
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)
- Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018
- Types of programmatic advertising bought by marketers in the United States as of July 2017
- How would you rate your organization’s capabilities in the following areas?
- Attitudes of buyers towards programmatic advertising in the United States as of March 2017
- As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers?
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019
- What are the pain points that inhibit adoption of mobile programmatic?
- What goals are you trying to achieve via mobile programmatic advertising today?
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018
- Are you shifting budget from any of these channels to focus on programmatic video?
- What do you see as the most significant challenges to programmatic video in 2016?
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016
- Which of the following companies do you consider 'serious players' in programmatic television?
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018
- Leading benefits of addressable TV advertising according to marketers in the United States as of March 2017
- Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industry
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by source
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017
- Share of publishers doing header bidding in the United States as of November 2017
- Share of publishers doing header bidding in the United States as of November 2017, by type
- Leading header bidders used by publishers in the United States as of November 2017
- Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by device
- Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by region
- How would you rank the following tactics for digital video customer engagement?
- Priorities for programmatic video advertising according to media professionals in the United Kingdom (UK) in 2017
- Growth rate of monetized mobile private marketplace (PMP) advertising impressions volume worldwide from 1st quarter 2016 to 1st quarter 2018
- Distribution of monetized video advertising impressions worldwide as of 3rd quarter 2018, by device
- Distribution of monetized mobile app advertising impressions worldwide from 1st quarter 2016 to 4th quarter 2017, by operating system (OS)
- Share of programmatic buying of total display advertising expenditure in Finland from 2013 to 2016, with a forecast up to the 1st half of 2017
- What matters to you most in programmatic video?
- Where does your programmatic video advertising budget come from?*
- Display advertising revenue through programmatic channels in the Netherlands from H1 2012 to H1 2017 (in million euros)
- Most important reasons to invest in programmatic advertising in Southern Europe in 2016*
- Ways in which programmatic advertising influences click-through rates according to marketing professionals in the United States in 2014 and 2016
- Percentage of marketers in Canada who were using programmatic video advertising as of October 2014
- Distribution of video ad spending in Spain from 2014 to the1st half of 2016, by sales method
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Europe in 2016
- Leading reasons for investing in programmatic advertising according to advertisers in Europe in 2015
- Market share of programmatic advertising in Italy as of end of 2015, by media sector
- Share of respondents that expected an increase in programmatic advertising over the next 12 months in Europe in 2016, by stakeholder type
- Share of publishers that expected an increase in programmatic advertising investments and revenues over the next 12 months in Europe in 2016, by region
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