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Ad fraud rates 2021, by country

Published by Statista Research Department, Jan 10, 2023
In the fourth quarter of 2021, 17.8 percent of ad impressions from the United Kingdom were fraudulent. That was the highest value among the countries presented in the data set. The lowest value was detected in Japan, with 1.9 percent of ad impressions.

Advertising fraud rates in selected countries worldwide in 4th quarter 2021

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Source

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Release date

September 2022

Region

Worldwide

Survey time period

Q4 2021

Number of respondents

36 billion ad impressions

Supplementary notes

The source does not provide a release date. Date given here is the access date.

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Topics

Ad fraudU.S. companies and cyber crimeProgrammatic advertising worldwideU.S. consumers and cyber crimeDigital advertising worldwide
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