Internet paid advertising usage by companies in France 2016, by industry

This statistic shows the proportion of enterprises in France which used paid advertising on search engines, social media and other websites in France in 2016. That year, 17 percent of retail trade enterprises used this kind of paid advertising.

Share of enterprises using paid advertising on search engines, social media and other websites in France in 2016, by industry

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Source

Release date

April 2017

Region

France

Survey time period

2016

Number of respondents

12,500 respondents

Special properties

Enterprises

Supplementary notes

Shares calculated using figures provided.
Original data have been put in percentage and rounded.
Includes enterprises of at least ten people.
Excludes agricultural, financial and insurances enterprises.

The industries are based on the French classification of economic activities (NAF).

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