Total programmatic ad impressions sold in the Netherlands 2013-2018

Published by Statista Research Department, Oct 30, 2023
This statistic shows the results of an analysis on the total volume of programmatic ad impressions sold in the Netherlands from 2013 to 2017, with a forecast for 2018 (in billions). Programmatic ad buying concerns the use of software to purchase digital advertising. This is opposed to the use of human ad buyers and salespeople, as programmatic advertising tries to remove humans from the process of purchasing advertisement space. In 2017, approximately 303 billion programmatic ad impressions were sold in the Netherlands. This is a decrease when compared to the previous year.

Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions)

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Source

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Release date

October 2018

Region

Netherlands

Survey time period

2017 and 2018 (January to August)

Special properties

based on information supplied by 25 participating companies

Supplementary notes

The number provided for 2018 is a forecast. The source adds the following information: "2018 forecast figure is based on actuals of January – August 2018 and adding an estimate for September – December 2018 (based on extrapolation of monthly YoY growth per respondent)."

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Market size

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Biggest influencers

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Programmatic advertising

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