Brazil: growth rate of Mother's Day online sales 2013-2019

The annual growth rate of sales revenue generated by online shopping during the two weeks preceding Mother's Day in Brazil has been decreasing lately. In 2018, online retail sales increased by five percent compared to the previous Mother's Day, down from a growth rate of 12 percent in 2018. Still, Mother's Day's nominal sales revenue has increased recently. In Brazil, this day is celebrated on the second Sunday of May.

Growth rate of sales revenue generated through online shopping for Mother's Day in Brazil from 2013 to 2019

Sales revenue growth rate
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Release date

May 2019



Survey time period

2013 to 2019*

Special properties

Nominal change in sales revenue compared to the previous Mother's Day

Method of interview

Online survey

Supplementary notes

Figures prior to 2019 were retrieved from earlier releases.
* Two-week period preceding Mother's Day (every second Sunday of May) in the indicated years.

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