U.S. consumer attitude towards brands using AI to create ads in 2017

Published by A. Guttmann, Sep 12, 2018
This statistic presents consumer attitude towards brands using AI to create ads in the United States as of 3rd quarter 2017, by age group. According to the findings, 14.9 percent of respondents aged between 18 and 35 felt positively about brands using AI to make ads. The same was true for six percent of 35-to-52-year olds.

Consumer attitude towards brands using artificial intelligence (AI) to create ads in the United States as of 3rd quarter 2017, by age group

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Sources

Release date

October 2017

Region

United States

Survey time period

October 2017

Number of respondents

6,000*

Age group

18-65 years

Special properties

among internet users

Supplementary notes

*The study was conducted among a total sample of 6,000 across four markets; no information was provided in regards to U.S. sample only.
Figures may not add up to 100 percent due to rounding.

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