Total advertising expenditure growth Singapore 2018-2020

Singapore's total advertising expenditure contracted by 8.5 percent in 2018, and was predicted to grow negatively in 2019 and 2020. While traditional media still dominated total ad spend in Singapore, digital ad spend has been growing at a double digit rate.

Total advertising expenditure growth in Singapore in 2018, with a forecast for 2019 and 2020

Year on year growth at current prices
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Source

Release date

February 2019

Region

Singapore

Survey time period

2018

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