Mobile advertising expenditure in India was recorded at over 160 billion Indian rupees in the year 2021. A massive leap from 2019, this accounted for 75 percent of the overall digital media spending that year. Additionally, digital ads accounted for 34 percent of the overall advertising spends made in the country in 2021.
Value of spending in mobile advertising across India from financial year 2019 to 2021
(in billion Indian rupees)
Characteristic
Spending value in billion Indian rupees
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Dentsu Aegis Network. (January 31, 2022). Value of spending in mobile advertising across India from financial year 2019 to 2021 (in billion Indian rupees) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/796777/india-spending-value-in-mobile-advertising-industry/
Dentsu Aegis Network. "Value of spending in mobile advertising across India from financial year 2019 to 2021 (in billion Indian rupees)." Chart. January 31, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/796777/india-spending-value-in-mobile-advertising-industry/
Dentsu Aegis Network. (2022). Value of spending in mobile advertising across India from financial year 2019 to 2021 (in billion Indian rupees). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/796777/india-spending-value-in-mobile-advertising-industry/
Dentsu Aegis Network. "Value of Spending in Mobile Advertising across India from Financial Year 2019 to 2021 (in Billion Indian Rupees)." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/796777/india-spending-value-in-mobile-advertising-industry/
Dentsu Aegis Network, Value of spending in mobile advertising across India from financial year 2019 to 2021 (in billion Indian rupees) Statista, https://www.statista.com/statistics/796777/india-spending-value-in-mobile-advertising-industry/ (last visited September 01, 2024)
Value of spending in mobile advertising across India from financial year 2019 to 2021 (in billion Indian rupees) [Graph], Dentsu Aegis Network, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/796777/india-spending-value-in-mobile-advertising-industry/