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U.S. shopper online retail research channels 2017, by age group

Published by
Stephanie Chevalier,
Apr 26, 2022
This statistic illustrates the most popular channels used when researching products from an online retailer according to online shoppers in the United States as of August 2017, sorted by age group. According to the findings, websites were the most popular research channel across all generations.

Most popular channels for researching products from an online retailer according to shoppers in the United States as of August 2017, by age group

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Release date

September 2017

Region

United States

Survey time period

August 4 to 8, 2017

Number of respondents

2,011 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Millennials: 18-36 years (n = 529)
Generation X: 37-52 years (n = 530)
Baby Boomers: 53-71 years (n = 737)
Multiple answers were possible.

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