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Most popular channels for researching products from an online retailer according to shoppers in the United States as of August 2017, by age group

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U.S. shopper online retail research channels 2017, by age group This statistic illustrates the most popular channels used when researching products from an online retailer according to online shoppers in the United States as of August 2017, sorted by age group. According to the findings, websites were the most popular research channel across all generations.
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MillennialsGeneration XBaby Boomers
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Description Source More information
This statistic illustrates the most popular channels used when researching products from an online retailer according to online shoppers in the United States as of August 2017, sorted by age group. According to the findings, websites were the most popular research channel across all generations.
Show more
Release date
September 2017
Region
United States
Survey time period
August 4 to 8, 2017
Number of respondents
2,011 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
*Millennials: 18-36 years (n = 529)
Generation X: 37-52 years (n = 530)
Baby Boomers: 53-71 years (n = 737)
Multiple answers were possible.

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