Shift from linear TV to online video advertising budget use worldwide 2017, by region

This statistic shows the expected proportion of TV advertising budgets expected to shift from linear television networks to online video according to marketers worldwide as of March 2017, broken down by region. The findings show that responding marketing professionals in the United States expected 22 percent of their TV advertising budget to shift from linear TV to online video.

Proportion of TV advertising budget expected to shift from linear television networks to online video according to marketers worldwide as of March 2017, by region

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Source

Release date

April 2017

Region

Worldwide

Survey time period

March 2017

Number of respondents

97 respondents

Special properties

among marketing professionals from advertisers in every large industry category

Supplementary notes

Question: Looking at your digital advertising budget across all your territories today, approximately what proportion is traded programmatically?

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Statistics on "Mobile video market in the United Kingdom (UK)"

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