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Shift from linear TV to online video advertising budget use worldwide 2017, by region

Proportion of TV advertising budget expected to shift from linear television networks to online video according to marketers worldwide as of March 2017, by region

by A. Guttmann, last edited Oct 16, 2018
Shift from linear TV to online video advertising budget use worldwide 2017, by region This statistic shows the expected proportion of TV advertising budgets expected to shift from linear television networks to online video according to marketers worldwide as of March 2017, broken down by region. The findings show that responding marketing professionals in the United States expected 22 percent of their TV advertising budget to shift from linear TV to online video.
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Proportion of TV advertising budget expected to shift from linear television networks to online video according to marketers worldwide as of March 2017, by region

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