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Agreement with statements about consumerism and shopping in Germany 2015-2018

This statistic presents the results of a survey in Germany on consumers agreeing with statements about consumerism and shopping from 2015 to 2018. In 2018, 60.2 percent of the German-speaking population aged 14 and older agreed with the statement that for most products, quality was more important than the price.

Share of the population in Germany agreeing with statements about consumerism and shopping from 2015 to 2018

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Release date

November 2018



Survey time period

2015 to 2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* Not recorded since 2017.
Information on main unit:
Base: German-speaking population 14 years of age and older.
Information on total sample:
2015: 23,090 respondents, projected to 69.24 million people
2016: 23,102 respondents, projected to 69.56 million people
2017: 23,106 respondents, projected to 70.09 million people
2018: 23,086 respondents, projected to 70.45 million people Further information on the methodology is available here. This statistic is the result of an analysis of various characteristics of the survey. The question was not asked directly. During the survey participants were asked to state how much they agree with the statements displayed. For each statement, this statistic shows the share of respondents who chose the answers "Agree completely" or "Agree".

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Statistics on "Food trade in Germany"

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