Consumer ad avoidance techniques in Belgium 2017, by type

This statistic displays the share of people always using ad avoidance techniques in Belgium in 2017, by type. Over 60 percent of the respondents taking part in this survey stated to always use the skip pre-roll option, making it the most popular ad avoidance technique used in Belgium. On the other hand, only six percent of the participants answered to always use the zapping option on the radio.

Share of people always using ad avoidance techniques in Belgium in 2017, by type*

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Sources

Release date

February 2018

Region

Belgium

Survey time period

June 2017 to November 2017

Number of respondents

2,008 respondents

Age group

18-64 years

Method of interview

Online panel

Supplementary notes

* The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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Statistics on "Advertising consumption and perception"

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