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Consumer view on controversial vs. traditional ads appeal in Canada 2018

The statistic presents the share of consumers who find controversial advertising more appealing than traditional ads in Canada as of October 2018. According tot he survey results, 41 percent of responding Canadians thought controversial ads were less appealing than traditional ones.

Share of consumers who find controversial advertising more appealing than traditional ads in Canada as of October 2018

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Source

Release date

November 2018

Region

Canada

Survey time period

October 5 to 7, 2018

Number of respondents

997 respondents

Age group

18 years and older

Supplementary notes

Question: Do you find controversial ads more appealing, less appealing, or about the same as more traditional ads?

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Statistics on "Advertising in Canada"

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