• Germany: negative attitudes towards ads in online video clips 2018

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This statistic shows the negative attitudes towards ads in online video clips in Germany in 2018. According to the survey, 73 percent of the respondents belonging to the age group 15-25 years had a negative attitude towards ads on websites. On the other hand, 69 percent of the respondents aged 56 and more were annoyed with ads in online clips.

Negative attitudes towards ads in online video clips in Germany in 2018, by age group (in percent)

	Share of respondents
15-25	73%
26-35	70%
36-45	64%
46-55	64%
56+	69%

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Release date

June 2018

More information

Region

Germany

Survey time period

Q2 2018

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

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