Brand sponsored posts on Instagram in the United Kingdom (UK) H1 2018, by category
This statistic shows the share of brand sponsored posts on Instagram in the United Kingdom (UK) in the first half of 2018, broken down by category. During the period under consideration, 34 percent of brand sponsored posts on Instagram fell under the fashion and style category. Beauty and food & drink were the second and third most common category at 21 percent and 16 percent, respectively.