Brand sponsored posts on Instagram in the United Kingdom (UK) H1 2018, by category

Published by Valentina Dencheva, Apr 27, 2023
This statistic shows the share of brand sponsored posts on Instagram in the United Kingdom (UK) in the first half of 2018, broken down by category. During the period under consideration, 34 percent of brand sponsored posts on Instagram fell under the fashion and style category. Beauty and food & drink were the second and third most common category at 21 percent and 16 percent, respectively.

Share of brand sponsored posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by category

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Release date

July 2018

Region

United Kingdom

Survey time period

January to June 2018

Number of respondents

4,600*

Supplementary notes

* Based on 700,000 influencer posts on Instagram from a representative sample of 4,600 accounts.

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