Digital ad spending in the Netherlands 2016, by buy type

This statistic displays the distribution of the gross digital ad spending in the Netherlands in 2016, by buy type. Programmatic ad buying concerns the use of software to purchase digital advertising. This is opposed to the use of human ad buyers and salespeople, as programmatic advertising tries to remove humans from the process of purchasing advertisement space. In this year, most digital advertising was traded programmatic, at nearly 72 percent of the total.

Distribution of the gross digital ad spending in the Netherlands in 2016, by buy type

Share of the expenditure
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Source

Release date

February 2017

Region

Netherlands

Survey time period

2016

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