Willingness to pay more for higher welfare fish in the Netherlands 2018

This statistic displays the willingness to pay more for higher welfare fish in the Netherlands in 2018. Respondents taking part in this survey were asked how much more they were willing to pay for higher welfare versions of fish products. Roughly ten percent of the participants said they were willing to pay between 30 and 40 percent more for the same product if it was produced with a higher regard for fish welfare.

How much would you be willing to pay extra for a ‘higher welfare’ version of fish products?*

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Source

Release date

June 2018

Region

Netherlands

Survey time period

April 30, 2018 to May 8, 2018

Number of respondents

931 respondents

Age group

18 years and older

Special properties

respondents eating fish

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "Imagine a scenario where you are about to buy fish. It is an everyday food shopping scenario where you have the same amount of money you usually have at your disposal. An average package of two portion sized fish fillets costs € 5.09. How much would you be willing to pay for a ‘higher welfare’ version of the same fish product?"

The results have been weighted to represent the entire population.

The source does not provide any information regarding percentage points exceeding 100 percent.

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Statistics on "Fish and seafood market in the Netherlands"

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