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Influence of advertising perception on ad blocking usage in the U.S. 2018

Published by Statista Research Department, Jan 10, 2023
This statistic presents the influence of advertising perception on ad blocking usage in the United States as of the second quarter of 2018. According to the findings, 47 percent of respondents who had a negative attitude towards ads had also used an adblocker.

Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018

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Source

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In cooperation with
AudienceProject
Release date

June 2018

Region

United States

Survey time period

Q2 2018

Number of respondents

*

Age group

15 years and older

Special properties

among internet users

Method of interview

Online survey

Supplementary notes

The source does not provide specific information on the country-specific sample numbers; total survey sample was 14,000.

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Statistics on " Advertising consumption and perception in the U.S. "

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Statistics on Advertising consumption and perception in the U.S.

Overview

6

Advertising perception

4

Advertising consumption

6

Targeted advertising

5

Advertising in news

5

Advertising in mobile apps

4

Perception of social issues

8

Perception of diversity

3

LGBTQ+ advertising perception

4

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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