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Influence of advertising perception on ad blocking usage in the U.S. 2018

Published by A. Guttmann, Jun 26, 2018
This statistic presents the influence of advertising perception on ad blocking usage in the United States as of the second quarter of 2018. According to the findings, 47 percent of respondents who had a negative attitude towards ads had also used an adblocker.

Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018

Share of respondents
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Source

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Release date

June 2018

Region

United States

Survey time period

Q2 2018

Number of respondents

*

Age group

15 years and older

Special properties

among internet users

Method of interview

Online survey

Supplementary notes

The source does not provide specific information on the country-specific sample numbers; total survey sample was 14,000.

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