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Influence of advertising perception on ad blocking usage in the U.S. 2018
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Influence of advertising perception on ad blocking usage in the U.S. 2018
Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
This statistic presents the influence of advertising perception on ad blocking usage in the United States as of the second quarter of 2018. According to the findings, 47 percent of respondents who had a negative attitude towards ads had also used an adblocker.
Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
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Description
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This statistic presents the influence of advertising perception on ad blocking usage in the United States as of the second quarter of 2018. According to the findings, 47 percent of respondents who had a negative attitude towards ads had also used an adblocker.
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- Show publisher information
- Release date
- June 2018
- Region
- United States
- Survey time period
- Q2 2018
- Number of respondents
- *
- Age group
- 15 years and older
- Special properties
- among internet users
- Method of interview
- Online survey
- Supplementary notes
- The source does not provide specific information on the country-specific sample numbers; total survey sample was 14,000.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- Q2 2018
- Number of respondents
- *
- Age group
- 15 years and older
- Special properties
- among internet users
- Method of interview
- Online survey
- Supplementary notes
- The source does not provide specific information on the country-specific sample numbers; total survey sample was 14,000.
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- 2013 Consumer Perspectives on Advertising
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Statistics on "Advertising market in the U.S."
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- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)
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- Share of consumers who found TV advertising to be helpful in the United States as of May 2017
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- Radio advertising spending in the United States from 2012 to 2022 (in billion U.S. dollars)
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