This statistic presents the leading tools used to track customer information according to SMBs in the United States as of September 2017. According to the findings, 62 percent of respondents reported that their leading tool in tracking customer information was via e-mail services, while 31 percent they were using a paper-based system as their primary tracking method.
Leading tools used to track customer information according to SMBs in the United States as of September 2017
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Statistics on SME marketing in the U.S.
Overview
8
- Premium Statistic Organizational structures responsible for SMBs marketing activities in the U.S. 2020
- Premium Statistic U.S. small businesses: marketing spending 2017
- Premium Statistic Leading marketing objectives of SMBs in the U.S. 2019
- Premium Statistic Planned use of selected marketing media and tactics by U.S. SMBs 2018
- Premium Statistic Small business planned change in use of marketing & media channels in the U.S. 2020
- Premium Statistic Weekly time spent on marketing according to U.S. SMBs 2017
- Premium Statistic U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
- Premium Statistic View on marketing effectiveness among U.S. SMBs 2019
Marketing tools
4
- Premium Statistic Number of marketing software products used by U.S. SMBs 2017
- Premium Statistic SMBs marketing application of automation software in the U.S. in 2017
- Premium Statistic Leading tools used to track customer information according to U.S. SMBs 2017
- Premium Statistic SMBs adoption of selected AI functionalities in the U.S. 2017
Digital marketing tactics
6
- Premium Statistic Small businesses purchasing selected digital marketing channels in the U.S. 2017
- Premium Statistic Popular content marketing tactics used by SMBs worldwide 2021
- Premium Statistic U.S. small company mobile app adoption 2018
- Premium Statistic U.S. small businesses: SEO activities 2017
- Premium Statistic U.S. small businesses: PPC adoption 2017
- Premium Statistic U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
Social media
6
- Premium Statistic U.S. small businesses: social media marketing use 2017
- Premium Statistic Social media marketing goals of U.S. businesses 2021
- Premium Statistic U.S. small businesses: time spent on social media marketing 2017
- Premium Statistic U.S. small businesses: social media advertising spending 2017
- Premium Statistic U.S. small businesses: profitability of social media ads 2017
- Premium Statistic Share of SMBs in the U.S. gaining customers via social posting 2016-2018
Traditional marketing tactics
5
- Premium Statistic Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Premium Statistic Outdoor advertising adoption among SMEs in the U.S. 2016
- Premium Statistic Magazine advertising adoption among SMEs in the U.S. 2016
- Premium Statistic U.S. SMBs: community sponsorship adoption 2016
- Premium Statistic U.S. SMBs: direct mail adoption 2016
Further related statistics
15
- Customer preferences for online or offline shopping in the Netherlands 2015, by store
- Beauty retail: Share of leading online sources of information among women UK 2016
- Information on payment methods abroad France 2014
- Most important characteristics to invest in for supermarkets in the Netherlands 2015
- Characteristics of adults who visited chiropractors
- Beauty retail: Inspiration for beauty products among women by age group UK 2016
- Beauty retail: Preferences of shopping for beauty products among women by age UK 2016
- Customers main reason for switching personal current account United Kingdom (UK) 2013
- Beauty retail: Preferred forms of shopping for beauty products UK 2016
- Most important characteristics to invest in for DIY retailers in the Netherlands 2015
- Main channels to receive information on online shopping Myanmar 2019
- Most important characteristics to invest in for electronics retailers Netherlands
- Main channels to receive information on consumer protection Myanmar 2019
- Most important characteristics to invest in for shoe retailers in the Netherlands
- Canada attitude towards personal info sharing 2015
Further Content: You might find this interesting as well
Statistics
- Customer preferences for online or offline shopping in the Netherlands 2015, by store
- Beauty retail: Share of leading online sources of information among women UK 2016
- Information on payment methods abroad France 2014
- Most important characteristics to invest in for supermarkets in the Netherlands 2015
- Characteristics of adults who visited chiropractors
- Beauty retail: Inspiration for beauty products among women by age group UK 2016
- Beauty retail: Preferences of shopping for beauty products among women by age UK 2016
- Customers main reason for switching personal current account United Kingdom (UK) 2013
- Beauty retail: Preferred forms of shopping for beauty products UK 2016
- Most important characteristics to invest in for DIY retailers in the Netherlands 2015
- Main channels to receive information on online shopping Myanmar 2019
- Most important characteristics to invest in for electronics retailers Netherlands
- Main channels to receive information on consumer protection Myanmar 2019
- Most important characteristics to invest in for shoe retailers in the Netherlands
- Canada attitude towards personal info sharing 2015
Salesforce Research. (October 3, 2017). Leading tools used to track customer information according to SMBs in the United States as of September 2017 [Graph]. In Statista. Retrieved March 20, 2023, from https://www.statista.com/statistics/922189/leading-tools-track-customer-information-smbs-usa/
Salesforce Research. "Leading tools used to track customer information according to SMBs in the United States as of September 2017." Chart. October 3, 2017. Statista. Accessed March 20, 2023. https://www.statista.com/statistics/922189/leading-tools-track-customer-information-smbs-usa/
Salesforce Research. (2017). Leading tools used to track customer information according to SMBs in the United States as of September 2017. Statista. Statista Inc.. Accessed: March 20, 2023. https://www.statista.com/statistics/922189/leading-tools-track-customer-information-smbs-usa/
Salesforce Research. "Leading Tools Used to Track Customer Information According to Smbs in The United States as of September 2017." Statista, Statista Inc., 3 Oct 2017, https://www.statista.com/statistics/922189/leading-tools-track-customer-information-smbs-usa/
Salesforce Research, Leading tools used to track customer information according to SMBs in the United States as of September 2017 Statista, https://www.statista.com/statistics/922189/leading-tools-track-customer-information-smbs-usa/ (last visited March 20, 2023)
Leading tools used to track customer information according to SMBs in the United States as of September 2017 [Graph], Salesforce Research, October 3, 2017. [Online]. Available: https://www.statista.com/statistics/922189/leading-tools-track-customer-information-smbs-usa/