U.S. SMBs focusing holiday digital ad budgets to selected channels 2018

Published by Statista Research Department, Oct 30, 2023
This statistic presents the leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018. According to the findings, 41.8 percent of respondents stated that they would allocate the majority of their digital advertising budgets towards Facebook promotion during the holiday season.

Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018

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Release date

September 2018

Region

United States

Survey time period

August 2018

Number of respondents

260 respondents

Special properties

owners and managers of small-to-medium businesses

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