Together the Americas - the United States, Canada, and Latin America - account for the majority of NetApp's regional revenues worldwide. In the first quarter of 2016, Cisco and NetApp held a combined market share of the certified reference systems of 55.2 percent, dominating the market. In 2015, NetApp generated revenue of approximately 2.7 billion U.S. dollars worldwide from enterprise storage systems and in the same year the company held an 11.1 percent share of the external enterprise storage systems market globally.
The company is also among the leading vendors of cloud IT infrastructure worldwide. Its competitors in the data storage hardware industry include: Dell EMC, IBM, Microsoft, HPE, Cisco, and Google, with much of the rest of the market supplied by original device manufacturers.