The small and medium business sector alone generated a total market value of 1.9 billion British pounds in 2014, and is expected to grow in the future. This is not too surprising when looking at self-reported strengths of companies across industry sectors and regions. A total of 65 percent responded that cloud services was their top strength in terms of technology infrastructure.
The majority of companies, regardless of size, use mainly one or two cloud-based services. However, there is a trend that suggests that the bigger companies are the more likely to use 5 or more cloud-based services. Most companies in the mid-market decide to host cloud services internally, whereas 23 percent chose the public cloud, and 27 percent chose the private cloud in 2015. It is easy to see why cloud-computing is being utilitzed by companies more often. The vast majority of companies have reported experiencing tangible and intangible benefits, with a total of 94 percent and 84 percent respectively.