Established in the early twentieth century and pioneering efficient production methods through moving assembly lines, the U.S. automobile company Ford continues to perform strongly today.
The first Ford cars were imported into the United Kingdom in 1903, with the company opening offices by 1911.
In 2018, Ford generated 31.3 billion U.S. dollars in the European market, making it the second largest following North America. The car maker held a 10.85 percent market share in the UK in July 2019, which was higher than the percentage recorded in the same month two years prior.
The Ford Fiesta was the second most common car model sold as fleet. In 2018, 34,198 units were newly registered as such, with the model only trumped by the Volkswagen Golf. By comparison, the multi-purpose vehicle Ford C-Max was the most popular in its segment, accounting for 10.6 percent of all such vehicles sold.
Ford Fiesta was the most ubiquitous car on British roads. As of the end of 2018, there were over 1.5 million licensed Fiesta’s in Great Britain. Figures had noticeably increased from a low recorded in 2007, but were still less than those seen in 2000. A more recently introduced model, the SUV Ford Kuga had accumulated to 212,577 units in the ten years since its release.
Ford was not only responsible for the production of popular passenger cars, but also light commercial vehicles. As of 2018, the Ford Transit was the most numerous of all LGVs in Great Britain, with 936,548 registered vehicles. This compared to 92,636 licensed Ford Ranger models.
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