Digital audio ad spend & subscription revenue share U.S. 2025

In 2022, 36.1 percent of the United States' total digital audio revenue was projected to derive from digital audio services advertising spending, with 63.9 percent coming from subscription revenues. Ad spending's share decreased between 2018 and 2022, while the share of subscription revenue increased over the same time period. Ad spending's share was expected to rise after 2022, reaching a projected 37.9 percent in 2025, while subscription was projected to slightly decrease, reaching 62.1 percent in 2025.

Share of digital audio services advertising spending and share of subscription revenues in total digital audio revenue in the United States from 2018 to 2025

Characteristic	Digital audio services ad spending	Audio subscription revenues
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Release date

December 2021

More information

Region

United States

Survey time period

2018 to 2020

Supplementary notes

* Forecast.
Digital audio subscription revenues include revenues from paid audio subscriptions and limited tier paid audio subscriptions; digital audio services ad spending includes digital advertising revenues for local and national broadcast radio stations, satellite radio services, purely online radio stations, and streaming music services such as Spotify and Pandora; includes podcast advertising and sponsorship; includes both audio and nonaudio ad formats.

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