Digital Economy APAC - The eCommerce landscape in Southeast Asia

On Thursday, December 8, Joschka Müller, Team Lead Southeast Asia Research at Statista, shared insights about the e-commerce landscape in Southeast Asia.

Southeast Asia is expected to become one of the most important hubs for eCommerce due to high internet usage, rising salaries, and a great propensity to purchase. In the past decade, several major e-commerce companies such as Shopee, Lazada, and Tokopedia successfully established themselves in the market. Hybrid business models have further ensured that these players expanded the classic eCommerce sector and, in some cases, also have high market power in other business areas.

·    While Indonesia leads the eCommerce market by size, all regions have been forecast to see significant growth

·    Electronics was the leading product category for eCommerce purchases among Southeast Asian consumers

·    eCommerce growth supported the rise in digital payment methods

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