Client Success Story
EBANX, a Brazil-based fintech and payments platform, helps the world’s largest tech companies process payments across 29 countries in Latin America, Africa, and Asia. As these emerging markets evolve—offering over 200 distinct payment methods—EBANX’s Product Marketing team turns to Statista's trusted market data.
As EBANX expanded their payments platform into emerging markets like Africa, India, and parts of Latin America, their Product Marketing team struggled to find reliable, up-to-date data—especially in hyper specific, emerging digital industries. While information on other markets was more easily accessible, gaps in comparable and trustworthy insights made it difficult to support strategy and build strong business cases for their global clients.
Statista became EBANX’s go-to, trusted source for global, granular, and industry-specific data. With access to historical trends and forward-looking forecasts, the team is now better equipped to make informed decisions, strengthen their product positioning, and confidently guide their clients into new markets—with data-backed strategies everyone can trust.
– Estelita Hass Carazzai, Product Marketing and Market Intel Senior Specialist
EBANX doesn’t just consume data—they use it to shape how their clients see their markets.
For Estelita Hass Carazzai, who leads Product Marketing at EBANX, developing high-impact, data-backed recommendations for global clients exploring emerging markets was mission #1.
“We support some of the world’s largest tech companies, with operations across multiple regions in the world,” says Estelita.
“Sometimes we have to build a business case to say, hey, we should reinforce our presence in Africa or in Latin America or in India, because of X, Y, Z,” says Estelita.
“But when you talk about emerging markets and comparing those markets to the global scenario, it's super challenging,” Estelita tells us.
"We were really lacking this global view for specific, up-and-coming markets.”
When EBANX was looking to expand and make more strategic movements, the team realized they needed more insights.
“Statista’s granularity of data is what sold us. When you have a Statista account, you basically have information on multiple industries in over 170 countries,” says Estelita.
“We get market forecasts from Statista, not just historical data, which is useful for planning, marketing, positioning, and product marketing strategies. This is fundamental for our business.”
“As our markets become more relevant to these global companies, we need to be more specialized in them. So having access to the most updated market data is very important for our product positioning.”
Learn how Statista powers marketing teams like Estelita’s →
For EBANX and Estelita’s work, speed and certainty go hand in hand. The team use Statista to more quickly gather the data and reports they need—without sacrificing trust or accuracy.
“When we sell a product to a client, we’re selling the opportunity—we help them build a business case. Having access to the most updated data is super important to us,” Estelita tells us.
“Before we started using Statista, I didn’t have one source of proof, which would lead me to uncertainty and guidance that wasn’t entirely reliable.”
“With Statista, I feel much more secure in talking to our clients now—not overselling anything but really being loyal to the numbers and to the reality of the situation,” says Estelita.
“It saves us a lot of time, and we've gained more arms to work with.”
– Estelita Hass Carazzai, Product Marketing and Market Intel Senior Specialist
EBANX’s model relies on connecting global companies with emerging market opportunities. These conversations demand more than local expertise—they require credible data to support cross-border decisions.
“We have a very specific sales strategy cycle because we basically sell emerging markets to global companies. And these global companies are in different stages of maturity in terms of global expansion or payments. So sometimes we must help them build a business case on the market opportunity,” Estelita tells us.
Statista helps bridge the gap between HQs and target markets.
“Most of the time, they’re not in emerging markets. They’re in an HQ in Europe, the U.S., or Asia. We need to get them closer to seeing the size of the opportunity and why they should offer this payment method or this feature.”
“We're trying to show them that if they reach this business, that consumer, they're going to have access to this size of the market, etc,” says Estelita.
“That’s the market insight we get with Statista.”
Beyond Statista’s Market Insights, the askStatista service is an EBANX team favorite, offering on-demand support for more in-depth data pulls.
“askStatista resource always helps us in saving a lot of time for the team; it’s like I have an extra analyst just for me,” Estelita tells us.
“We get the askStatista team to handle the broad data and complete databases for specific industries that we need. And then we just analyze the data from their results."
They also value the platform’s speed and responsiveness to fast-moving digital sectors:
“You can always expect updated forecasts from Statista, multiple times a year so you know the numbers are current and relevant.”
Last updated: July 2025
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