Client Success Story
Stellantis, a global leader in automotive manufacturing, is driving strategic growth and innovation across South America. With a goal of identifying new market opportunities and creating long-term value, Stellantis South America’s business planning team use Statista’s human-verified data to support smart decision-making at every level.
Stellantis South America operates in a dynamic and rapidly evolving region. Identifying strategic growth opportunities, evaluating market trends, and supporting the development of new business models requires dependable, up-to-date, and granular data across multiple sectors and countries. For this, verifying unknown sources from search engines and second-guessing decisions wasn’t cutting it.
With Statista’s Market Insights in their strategic toolkit, Stellantis South America gained access to reliable data that helps steer planning, prioritize new verticals, and build faster cases. The business and digital innovation team can more confidently analyze new opportunities, benchmark against market trends, align on strategic priorities across the organization, and act before competitors do.
— Pedro Henrique Moreira, South America Business Development and Digital Innovation
Operating in a dynamic and rapidly evolving region, Stellantis South America needed dependable, up-to-date, and granular data to identify strategic growth opportunities and support the development of new business models. Since the automotive industry moves quickly, strategic planning teams need to move even faster.
Pedro Henrique Moreira, a business development and digitial innovation leader at Stellantis South America, explains that his role focuses on “identify strategic growth new opportunities and add and generate value to our business” while supporting leadership in defining strategic directions.
“Considering the huge transformation we are facing in our region, we need to have a strong view of what's going on, how the market is moving, what are the trends, what are the expectations. And Statista provides us this information.”
Gathering credible insights that captured both local nuances and broader global shifts is essential for Stellantis to stay ahead in a competitive market.
With Statista’s Market Insights in their strategic toolkit, Stellantis South America gained access to reliable data that helps steer planning and business development efforts.
Pedro highlights how having Statista at his fingertips allows him to “support the leadership with concrete data and information, and to support our decision making.”
“When I’ve been given a new challenge, the first step is to go to statistics in Statista to better understand the topic because I know I’ll find the right information. When I need more data and context after my initial analysis, step two is to ask Market Insights,” says Pedro.
The platform’s flexibility has empowered him to create customized analyses. As Pedro puts it, “I can cross-reference information, I can combine information, I can make analyses that before [Statista] was more difficult.”
Synthesizing market data, benchmarks, and forecasts has strengthened Stellantis’s ability to respond quickly and proactively to market shifts.
Whether identifying promising verticals, supporting new business models, or validating market assumptions, Stellantis relies on Statista’s breadth of coverage and depth of insight.
Pedro appreciates how simple it is to use Statista. “It’s much easier to navigate in the platform, to search for the information I need,” he tells us.
He emphasizes the importance of having a single, credible source for both regional and global data to ensure consistency and reliability in every analysis. “I really appreciate the support from Statista because it helps me so much to have this global overview of what’s going on, and at the same time I have a regional overview.”
In a fast-paced industry where timing is everything, Stellantis South America depends on Statista’s user-friendly platform to access critical insights quickly allowing the business to move at the speed of the engines they manufacture.
Before partnering with Statista, Stellantis South America relied on public reports, Google searches, and consultancy firms to gather market intelligence. But these sources often fell short in providing the organized, reliable insights Pedro’s team needed.
With faster access to expert-verified data, Pedro’s spends less time searching for answers and more time analyzing findings, aligning strategies, and delivering value to stakeholders. “I save a lot of time, and I work even more efficiently with this platform,” Pedro shares.
Time in the automotive manufacturing industry is of the essence, Pedro explains. “The time you have to make decisions is short. So, if I lose an opportunity to present a business case based on data this month, I probably will need to fight for a slot in next month’s agenda,” says Pedro.
“And two months in the automotive industry is a long time. You can lose an opportunity to competitors just because 12 months postponed the decision-making and the follow ups.”
Gone are the days of losing hours to Google searches and verifying sources. Statista’s trusted insights give Stellantis the confidence to present data-backed recommendations to leadership—supporting high-stakes decisions with clarity and speed that helps them stay ahead.
— Pedro Henrique Moreira, South America Business Development and Digital Innovation
By providing consistent, high-quality data, Statista plays a key role in helping Stellantis South America stay ahead of market shifts and make decisions with confidence.
"Statista helps me provide concrete data that supports our leadership's strategic decisions.” The combination of global reach, regional detail, and user-friendly tools means Stellantis has the insights it needs to succeed in a fast-moving market.
So, what do Statista’s expert-baked insights mean for Stellantis South America? Pedro sums it up nicely.
“For roles where you need to make important decisions, [Statista] is the difference between being first place or just following the other players.”
Last updated: July 2025
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