In 2021, Instagram's user base in Brazil amounts to approximately 98.84 million users. The number of Instagram users in Brazil is projected to increase to 135.36 million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).
Forecast of the number of Instagram users in Brazil from 2017 to 2025
The shown forecasts represent a blend of multiple input datasets from both internal (primary) and external (secondary) sources. Whereas primary data are generated via Statista's own surveys like the Global Consumer Survey, secondary input datasets are mostly sourced from international institutions (such as the IMF, the World Bank or the United Nations), national statistical offices, trade associations and from the trade press. These datasets are often incomplete as there are gaps between survey years or no or no reliable information might be available for a specific indicator in a specific country or region. Data for missing years are interpolated by various statistical means, such as linear or exponential interpolation or cubic splines. Data for missing countries or regions are imputed by considering known information from other countries or regions that are found to be similar by cluster analyses like k-means or similar procedures. Most indicators are composites of multiple input sources with slightly varying methodologies that have been processed by our analysts to be aligned and consistent with each other and with all other indicators in the KMI database. As new data becomes available or methodologies are adapted to suit changing requirements it can be possible that data is not comparable any longer with previously published data or is changed retroactively according to the new definitions. Because of the high degree of processing no specific external source can be named for each data point and all data for historical years (usually until the last finished year before the current one) have to be considered Statista estimates. Future years are mostly Statista projections These projections or forecasts are conducted by regression analyses, exponential trend smoothing (ETS) or similar techniques and extrapolate the found historical trend. "
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Statista. (May 25, 2021). Forecast of the number of Instagram users in Brazil from 2017 to 2025 (in millions) [Graph]. In Statista. Retrieved May 24, 2022, from https://www.statista.com/forecasts/1138772/instagram-users-in-brazil
Statista. "Forecast of the number of Instagram users in Brazil from 2017 to 2025 (in millions)." Chart. May 25, 2021. Statista. Accessed May 24, 2022. https://www.statista.com/forecasts/1138772/instagram-users-in-brazil
Statista. (2021). Forecast of the number of Instagram users in Brazil from 2017 to 2025 (in millions). Statista. Statista Inc.. Accessed: May 24, 2022. https://www.statista.com/forecasts/1138772/instagram-users-in-brazil
Statista. "Forecast of The Number of Instagram Users in Brazil from 2017 to 2025 (in Millions)." Statista, Statista Inc., 25 May 2021, https://www.statista.com/forecasts/1138772/instagram-users-in-brazil
Statista, Forecast of the number of Instagram users in Brazil from 2017 to 2025 (in millions) Statista, https://www.statista.com/forecasts/1138772/instagram-users-in-brazil (last visited May 24, 2022)