Arnold Clark brand profile in the UK 2022
When it comes to car and motorcycle online shop users, brand awareness of Arnold Clark is at 69% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Arnold Clark in the UK?
In total, 24% of UK car and motorcycle online shop users say they like Arnold Clark. However, in actuality, among the 69% of UK respondents who know Arnold Clark, 35% of people like the brand.
What is the usage share of Arnold Clark in the UK?
All in all, 21% of car and motorcycle online shop users in the UK use Arnold Clark. That means, of the 69% who know the brand, 30% use them.
How loyal are the customers of Arnold Clark?
Around 17% of car and motorcycle online shop users in the UK say they are likely to use Arnold Clark again. Set in relation to the 21% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Arnold Clark in the UK?
In July 2022, about 22% of UK car and motorcycle online shop users had heard about Arnold Clark in the media, on social media, or in advertising over the past three months. Of the 69% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Arnold Clark in the UK.
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