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Share of mobile internet in digital advertising spending in Japan from 2012 to 2018
Share of mobile in digital ad spend in Japan 2012-2018
The timeline shows the share of mobile internet in digital advertising spending in Japan in 2012 and 2013 as well as a forecast until 2018. The share is expected to grow from 18.1 percent in 2012 to 34.6 percent in 2018.
Share of mobile internet in digital advertising spending in Japan from 2012 to 2018
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Source

Release date

October 2014

Region

Japan

Survey time period

2012 and 2013

Special properties

includes display (banners, video and rich media) and search; excludes SMS, MMS, and P2P messaging-based advertising; includes advertising spending on tablets

Supplementary notes

* Forecast.
Figure for 2012 comes from an earlier eMarketer article.

Share of mobile in digital ad spend in Japan 2012-2018
The timeline shows the share of mobile internet in digital advertising spending in Japan in 2012 and 2013 as well as a forecast until 2018. The share is expected to grow from 18.1 percent in 2012 to 34.6 percent in 2018.
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Statistics on "Advertising in Japan"
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