Online Gambling - New Zealand

  • New Zealand
  • Revenue in the Online Gambling market is projected to reach US$1.25bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.58%, resulting in a projected market volume of US$1.64bn by 2029.
  • The Online Casinos market has a projected market volume of US$0.64bn in 2024.
  • In global comparison, most revenue will be generated in the United States (US$24,980.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$2.21k in 2024.
  • In the Online Gambling market, the number of users is expected to amount to 697.2k users by 2029.
  • User penetration in the Online Gambling market will be at 10.7% in 2024.
Region comparison

Analyst Opinion

The Online Gambling market in New Zealand has been experiencing significant growth in recent years.

Customer preferences:
One of the main reasons for the growth of the online gambling market in New Zealand is the increasing preference of customers for online gambling platforms. With the advancement of technology and the widespread availability of high-speed internet, more and more people are choosing to gamble online rather than visiting traditional brick-and-mortar casinos. Online gambling offers convenience, accessibility, and a wide range of options for customers to choose from, making it an attractive choice for many.

Trends in the market:
One of the key trends in the online gambling market in New Zealand is the rise of mobile gambling. With the increasing popularity of smartphones and tablets, more and more people are accessing online gambling platforms through their mobile devices. This trend has led to the development of mobile-friendly gambling websites and dedicated mobile apps, providing users with a seamless and convenient gambling experience on the go. Another trend in the market is the growing popularity of online sports betting. New Zealand has a strong sports culture, with rugby, cricket, and football being widely followed by the population. Online sports betting platforms allow users to place bets on their favorite sports events, adding an extra level of excitement and engagement to the games. The convenience of online sports betting, combined with the availability of live streaming and real-time updates, has contributed to its increasing popularity in the country.

Local special circumstances:
New Zealand has a unique legal framework when it comes to online gambling. While online gambling is legal in the country, the government has strict regulations in place to ensure the safety and protection of consumers. The Department of Internal Affairs is responsible for regulating the online gambling industry and ensuring that operators comply with the law. This regulatory framework provides a level of trust and confidence for customers, contributing to the growth of the online gambling market in New Zealand.

Underlying macroeconomic factors:
The overall economic stability and high disposable income of the population in New Zealand have also played a role in the growth of the online gambling market. With a strong economy and a relatively high standard of living, people have more discretionary income to spend on leisure activities, including online gambling. Additionally, the tourism industry in New Zealand attracts a large number of international visitors, many of whom may engage in online gambling while they are in the country. In conclusion, the online gambling market in New Zealand is growing due to the increasing preference for online gambling platforms, the rise of mobile gambling, the popularity of online sports betting, the unique legal framework, and the underlying macroeconomic factors. As technology continues to advance and consumer preferences evolve, it is expected that the online gambling market in New Zealand will continue to expand in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.


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